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UK Newspaper Sites Receive Extra Traffic

Bad news equals big business

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Print may or may not be dying; we’ll save that debate for another day.  What we’re sure of, though, is that online versions of newspapers are doing well, with UK visits to such sites rising significantly last week.

Robin Goad, Hitwise UK’s Research Director, reported, "UK Internet traffic to newspaper websites reached its highest level in over two years last week off the back of a number of big news stories."UK Newspaper Sites Receive Extra Traffic

These stories would appear to involve Heath Ledger and Amy Winehouse, which is a bit worrisome; one might have thought things like Iran’s capture of British sailors would have warranted more attention.  You know – the self-destruction of two entertainers compared to threat of World War III.

Other recent stories focused on the global market crash, however, so that seems to imply that people still have some perspective.  Oh, well.  In any event, Goad also revealed, "For the week ending 26 January 2008, 1.48% of all UK Internet visits went to websites in Hitwise’s News and Media – Print category . . ."  And this is compared to about 1.0% of visits in April of 2005.

Again, we’ll just have to wait and see what happens to the print versions of newspapers.  But their websites appear to be getting stronger all the time.

UK Newspaper Sites Receive Extra Traffic
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