Verizon is looking to sell Yahoo and AOL assets, as it pivots away from the digital media business it spent billions to enter.
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization
GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending.
Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising.
Postscript announced it has raised $4.5 million in seed funding to help bring turbocharged SMS marketing to Shopify and e-commerce stores.
IAC has announced it will spin Vimeo off as a fully independent, publicly traded company.
Shipping scams are up a whopping 440% as online shopping hits new records amid the pandemic.