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Verizon May Sell Yahoo and AOL Assets

Verizon is looking to sell Yahoo and AOL assets, as it pivots away from the digital media business it spent billions to enter.

Ecommerce Nearing $1 Trillion
Ecommerce Nearing $1 Trillion

“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.

Retailers Should Focus On The Last Mile, Says Justuno CEO
Retailers Should Focus On The Last Mile, Says Justuno CEO

Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization

Digital Marketing
GroupM: Stimulus Money Will Help US Ad Industry Grow 15% in 2021

GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending.

Microsoft Office Building
Microsoft Blocks 300,000 Advertising Accounts In 2020

Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising.

Postscript
Postscript Raises $4.5 Million to Turbocharge Shopify SMS Marketing

Postscript announced it has raised $4.5 million in seed funding to help bring turbocharged SMS marketing to Shopify and e-commerce stores.

US Bill Would Allow Small News Publishers to Band Together Against Social Media

A new bill would pave the way for small news publishers to work together to negotiate better deals with tech companies.

Reddit 1-800 Flowers Ad Goes Viral
Reddit 1-800 Flowers Ad Goes Viral

Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.

Vimeo Logo - Image by WikimediaImages
Vimeo Will Be Spun Off As Independent Company

IAC has announced it will spin Vimeo off as a fully independent, publicly traded company.

Amazon Shopping - Image by Hannes Edinger
Shipping Scams Up 440% Amid Record Online Shopping

Shipping scams are up a whopping 440% as online shopping hits new records amid the pandemic.