When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.
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DigitalMarketingNews
The Challenges of Brand Search and PPC
As a brand, you are always looking for ways to get people to your website and get them to convert more. It used to be just interest-based keywords on generics related to your own brand.
How Content Marketing Has Changed For Major Brands In The Last Decade
Take a look at how content marketing has changed for major brands in the last decade in the narrative below.
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
Lyft Media Launches to Help Brands Engage With Travelers
Lyft — the popular ride-sharing service — has launched Lyft Media, a media and advertising platform.
Digital Shopping Is Shaping Up To Become The New In-Store Retail Experience
Learn more about why digital shopping is shaping up to become the new in-store retail experience in the article below.
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
7 Ways Realtors Can Use Digital Marketing to Boost Sales
Looking to stay ahead of the competition? Learn 7 ways that realtors can use digital marketing to boost sales below.
How AI is Influencing Digital Marketing
No doubt that AI will revolutionize the way we work. See how AI is influencing digital marketing in the article below.