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Twitter Tweaks Algorithm and Adds New Features to Bolster Performance Ads

Twitter is tweaking its algorithm and adding new features as it works to bolster its performance advertising business.

importance of SEO
Is SEO Important for Every Business?

Search engine optimization is not just for big companies. If you want an online business that is going to succeed, then you need search engine optimization.

email marketing
How To Leverage AI To Optimize Your Email Marketing Strategy

Email has taken communication to newer heights as it is one of the most widely used methods for digital communication. It is estimated that there will be more than 4.3 billion email users worldwide by 2023.

Retailers Should Focus On The Last Mile, Says Justuno CEO
Retailers Should Focus On The Last Mile, Says Justuno CEO

Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization

Reddit 1-800 Flowers Ad Goes Viral
Reddit 1-800 Flowers Ad Goes Viral

Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.

Ecommerce, Search, Social… and Conversational Space?

When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.

Oracle Fusion Marketing - Credit Oracle
Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing

In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.

Ecommerce Nearing $1 Trillion
Ecommerce Nearing $1 Trillion

“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.

How Digital Marketing is Changing

It’s no secret that marketing has changed considerably in recent years.

Facebook Building Yellow Pages Into WhatsApp, Launching in Brazil

Facebook announced it is building a Yellow Pages feature into WhatsApp, allowing users to look up local business information.