SearchNews Archives

Analyst Says that Google Already Dominates the Media Business

When does Google dominate the media business? “They already do,” says Brian Wieser, senior research analyst at Pivotal Research. “The reality is from a time consumption perspective, from an ad spending perspective, there’s nothing like Google.”

George Gilder: Google is Having a Nervous Breakdown

Historian and futurist George Gilder says that Google Marxism just repeats Karl Marx’s error with their technology. Because of this Gilder says that Google is delusional and is “having a nervous breakdown.”

How Removing Navigation Links at Wayfair Increased Traffic by 10 Percent

Internal navigation links on your site can dramatically and negatively impact search traffic referrals says SEO expert Alex Stein. Extra links lower the site authority that your transfer to other pages on your site.

Moz Founder Says Google Knows Everything and is Now Relying on Behavioral Data for Search Rankings

Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages.

Eric Enge Says Google’s Two Most Important Ranking Factors Are Still Content and Links

SEO is constantly changing but search ranking expert Eric Enge still says that everything else should take second priority to content quality and links. Eric explains how the Google Ranking Score intersects with the Google Content Score which results in a Google Link Score.

Search Marketers Should Reframe Around Precision Marketing

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.”

Amazon SEO is Now More Important than Google SEO for Brands

We have seen a shift from Google to Amazon. Today over 54% of all the product searches that occur on the entire internet now occur on Amazon.

SEO 2018 is All About Branded Search Queries

SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes.

Google Chrome 69 Makes Your Passwords Harder to Hack

Google Chrome is a decade old and the company celebrated with a new look, a revamped password manager, a slew of develop-centric changes, plenty of security enhancements, and an improved omnibox.

Denny’s Says That Google Ads Are Bringing Customers to the Table

In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach which included Google advertising.

Google Introduces New Metrics to Help Marketers Test Ad Strength

For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads.

The Challenges of Brand Search and PPC

As a brand, you are always looking for ways to get people to your website and get them to convert more. It used to be just interest-based keywords on generics related to your own brand.

How to Harness the Combined Power of Search and Video to Increase Ad Conversions

One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year Google made that even more effective by combining the power of video on YouTube with Google Search.