Customer experience matters. Take a look at 7 top ways to create a great customer experience strategy in the article below.
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Articles about improving customer experience
How to Increase Customer Satisfaction Through Agent Coaching
It is possible to increase customer satisfaction through agent coaching. Learn more about these best practices below.
What is the Future of Digital Customer Service?
What is the future of digital customer service? Time will tell, but in the meantime, here are some tips to get you there.
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Ecommerce, Search, Social… and Conversational Space?
When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Slack Has Already Transformed Salesforce
Slack has already transformed the way we work at Salesforce,” says Salesforce Co-CEO Bret Taylor. Not only has Salesforce transformed the way they work with Slack but so are the customers of Salesforce.
Sezzle Is the Creditization Of a Debit Card, Says CEO
“Consumers love our product because it represents purchasing power but also budgeting for them,” says…
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
Target CEO Says Digital Performance Up 50%
“Our digital performance was up 50 percent,” says Target CEO Brian Cornell. “As we gain…