Ecommerce, Search, Social… and Conversational Space?

When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.

Ecommerce Nearing $1 Trillion
Ecommerce Nearing $1 Trillion

“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.

Target CEO Says Digital Performance Up 50%
Target CEO Says Digital Performance Up 50%

“Our digital performance was up 50 percent,” says Target CEO Brian Cornell. “As we gain…

Disney Accelerating Pivot To a DTC-First Business Model
Disney Accelerating Pivot To DTC-First Business Model

During yesterday’s earnings call Disney CEO Bob Chapek said it has accelerated the company’s pivot towards a DTC-first business model.

T-Mobile CEO: Our Competitors Spent $80 Billion To Catch Up and They Fell Short
T-Mobile CEO: Our Competitors Spent $80 Billion To Catch Up and They Fell Short

“Our competitors just spent a combined $80 billion trying to catch up and match us…

Salesforce Buys Slack for $27.7 Billion
Salesforce Buys Slack for $27.7 Billion

Salesforce announced that it is buying Slack for $27.7 billion in cash and stock. The company says that combining Slack with Salesforce Customer 360 will be transformative for customers and the industry.

Are Big Physical Tech Conferences Dead?
Are Big Physical Tech Conferences Dead?

CEOs around the country and the world are debating whether they should abandon expensive physical conferences altogether once the pandemic restrictions are lifted.

Digital Marketing - Image by Photo Mix
COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.

Sony Invents Virtual Reality Display Visible To the Naked Eye
Sony Invents Virtual Reality Display Visible To the Naked Eye

Using spatial reality to combine the virtual and physical world, Sony’s new Spatial Reality Display creates an incredible 3D optical experience that is viewable to the naked eye.

Branded Content Approval. Source: Facebook.com
Why You Should Be Using UGC in Your Facebook Ads

There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.