Digital transformation is the opportunity of this generation, says ServiceNow CEO Bill McDermott. This is how you transform companies. This is how you grow and this is how you navigate a digital experience to win. We’re at the forefront of the digital transformation rage in the cloud.
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Apple Purchases Fleetsmith to Beef Up Device Management
Apple has acquired Fleetsmith, the creator of a device management solution that helps companies manage their Apple devices.
COVID Accelerated Digital Transformation, Says DocuSign CEO
We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to increase use cases from customers driving that digital transformation faster with services like DocuSign.
Lenova Expands Linux Certification to Its Entire Lineup
In good news for Linux, Lenovo has expanded its Linux certification to its entire ThinkPad and ThinkStation lineup.
Digital Transformation Is More Important Than Ever, Says VMware CEO
In this environment, digital transformation is more important than ever, says VMware CEO Pat Gelsinger. If you think of it only a few percentages of employees worked from home before this (pandemic). Now it’s 97 percent.
We Are An Experience-Driven Company, Says Chewy CEO
“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We’re an experience-driven company. This is not a cost. This is an engagement mechanism.We think of this as an experience building. We have 90 percent re-ups (of our subscriptions). Our customers love engaging with us.”
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
Businesses Being Reimagined In A World That Is Now Entirely Digital
How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.
Without AI, Real-Time Personalization Would Not Be Possible
“How do we shorten the space between a signal that we get, say in behavioral…