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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs ...
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SAP Is Buying LeanIX to Round Out Its Business Transformation Portfolio
SAP announced it has entered an agreement to purchase LeanIX, with a view to improving its business transformation portfolio....
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Ecommerce, Search, Social… and Conversational Space?
When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. ...
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TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing c...
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Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Offi...
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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs ...
Read More
Ecommerce, Search, Social… and Conversational Space?
When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. ...
Read More
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing c...
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Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital
Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another "inflection point" in the move toward digital transformati...
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COVID Accelerated Digital Transformation, Says DocuSign CEO
We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to...
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Judge Orders IBM to Pay BMC $1.6 Billion
A federal judge has ordered IBM to pay BMC $1.6 billion for "intentional wrongdoing" when it poached mutual clients from the latter....
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Larry Ellison Says Oracle’s Cloud ERP Will Be “A Lot Bigger” Than $20 Billion
Larry Ellison has predicted his company’s cloud ERP business will grow faster than projected, being “a lot bigger” than $20 billion in five year...
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Slack Has Already Transformed Salesforce
Slack has already transformed the way we work at Salesforce," says Salesforce Co-CEO Bret Taylor. Not only has Salesforce transformed the way they wor...
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Mendix: ‘Low-Code Achieves Mainstream Status’ In Enterprise
Mendix has released a comprehensive study of the low-code market within the enterprise, and it shows how important the technology has become....
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Zoom Acquiring Five9 for $14.7 Billion
Zoom announced it is acquiring Five9, a leading intelligent cloud contact center provider, for approximately $14.7 billion....
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Outreach CEO: The Rise Of The Revenue Innovator
"We're seeing the rise of what we call the "revenue innovator, says Outreach CEO Manny Medina." The new job description is the revenue innovators, th...
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Jamf’s Quarterly Results Indicate Strong Apple Demand in the Enterprise
Jamf’s latest quarterly results are good news for the company and for Apple, indicating increased demand for Apple products in the enterprise....
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ServiceNow CEO on “The Whole Point Of Digital Transformation”
Business is really simple, and people are more productive and they're doing things that can lead to growth and opportunity says ServiceNow CEO Bill Mc...
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Slack CEO: No Intention To Make Slack Free
Stewart Butterfield, CEO of Slack, says that both Slack and Salesforce have no intention of making Slack free for enterprises....
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Salesforce Buys Slack for $27.7 Billion
Salesforce announced that it is buying Slack for $27.7 billion in cash and stock. The company says that combining Slack with Salesforce Customer 360 w...
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