EnterpriseCustomer

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Judge Orders IBM to Pay BMC $1.6 Billion

A federal judge has ordered IBM to pay BMC $1.6 billion for “intentional wrongdoing” when it poached mutual clients from the latter.

Ecommerce, Search, Social… and Conversational Space?

When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

Larry Ellison Says Oracle’s Cloud ERP Will Be “A Lot Bigger” Than $20 Billion

Larry Ellison has predicted his company’s cloud ERP business will grow faster than projected, being “a lot bigger” than $20 billion in five years.

Slack Has Already Transformed Salesforce

Slack has already transformed the way we work at Salesforce,” says Salesforce Co-CEO Bret Taylor. Not only has Salesforce transformed the way they work with Slack but so are the customers of Salesforce.

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”