TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

Ecommerce, Search, Social… and Conversational Space?

When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.

Software Development - Image by Jani Juuso
Mendix: ‘Low-Code Achieves Mainstream Status’ In Enterprise

Mendix has released a comprehensive study of the low-code market within the enterprise, and it shows how important the technology has become.

Zoom
Zoom Acquiring Five9 for $14.7 Billion

Zoom announced it is acquiring Five9, a leading intelligent cloud contact center provider, for approximately $14.7 billion.

Outreach CEO Manny Medina: The Rise Of The Revenue Innovator
Outreach CEO: The Rise Of The Revenue Innovator

“We’re seeing the rise of what we call the “revenue innovator, says Outreach CEO Manny Medina.” The new job description is the revenue innovators, the digital-first, and the digital native.

Apple Park Headquarters
Jamf’s Quarterly Results Indicate Strong Apple Demand in the Enterprise

Jamf’s latest quarterly results are good news for the company and for Apple, indicating increased demand for Apple products in the enterprise.

ServiceNow CEO on "The Whole Point Of Digital Transformation"
ServiceNow CEO on “The Whole Point Of Digital Transformation”

Business is really simple, and people are more productive and they’re doing things that can lead to growth and opportunity says ServiceNow CEO Bill McDermott. That’s the whole point of digital transformation.

Slack CEO: No Intention To Make Slack Free

Stewart Butterfield, CEO of Slack, says that both Slack and Salesforce have no intention of making Slack free for enterprises.