Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

eCommerce Email Marketing: Why Do You Need It?

When you are dealing in eCommerce, it is in fact important to have a good understanding of eCommerce email marketing.

The Advantages of Using Outlook for Collaboration and Teamwork

In today’s tech savvy world, communication is key. Learn more about the advantages of using Outlook for collaboration and teamwork below.

Microsoft Viva Sales
Microsoft Adding ChatGPT Email Creation Into Viva Sales

Microsoft is taking another crack at Salesforce, integrating ChatGPT email creation into Viva Sales to make it easier for salespeople to communicate with clients.

email marketing
How To Leverage AI To Optimize Your Email Marketing Strategy

Email has taken communication to newer heights as it is one of the most widely used methods for digital communication.

email list
How to Reactivate Your Email List

Some novice marketers think it only takes a long list of subscribers to make their…

effective emails
How to Develop and Deliver Effective Emails

With the growth of digitalization, emails are also gearing up for attention in this vast…

Tips For Optimizing Your Email Marketing Strategies

More than 361 billion emails will be sent every day by 2024. What do professional marketers have to say about email?

Best Email Marketing Services for Businesses in 2022

As the end of the year is rapidly approaching, it’s time to check out some of the best email marketing services for your business.