Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion.
Some novice marketers think it only takes a long list of subscribers to make their…
Email services are central to modern communication. Ironically, 85% of emails today aren’t meant to…
Kroger CEO Rodney McMullen says that customers who engage digitally come in more often and spend twice as much on average as non-digital customers.
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.