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Intuit Acquiring Mailchimp for $12 Billion

Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion.

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How to Reactivate Your Email List

Some novice marketers think it only takes a long list of subscribers to make their…

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Keep Company Emails Safe from Phishing Attacks

Email services are central to modern communication.  Ironically, 85% of emails today aren’t meant to…

Kroger CEO Rodney McMullen: Customers That Engage Digitally Spend Twice As Much
Kroger CEO: Customers That Engage Digitally Spend Twice As Much

Kroger CEO Rodney McMullen says that customers who engage digitally come in more often and spend twice as much on average as non-digital customers.

Tips For Optimizing Your Email Marketing Strategies

More than 361 billion emails will be sent every day by 2024. What do professional marketers have to say about email?

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COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.

Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing - Matthew Biboud-Lubeck
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.