TikTok may be preparing for a major launch, reportedly bringing “TikTok Shop” to the US in time for the holiday shopping season.
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Google Brings ‘Retail Search’ to Cloud Customers
Google is expanding its cloud services, bringing Retail Search to its clients in an effort to help them provide the best experience to their own customers.
3 Digital Marketing Methods Every Business Needs
If you’re looking to get ahead online with your business, you need to learn to embrace digital marketing methods.
Get Ready for Ads on Your Phone’s Lockscreen
A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads.
How to Start an Online Business Selling Digital Products
Starting an online business is never easy, but there’s hope if you follow some clear and methodical steps. Learn more below.
Predictive Forecasting For Ecommerce In 2022
Ecommerce has been growing at a faster pace than traditional shopping, and there’s no sign…
How the Ecommerce Theme You Choose Helps to Deliver the Best Brand Experience
Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store.
Ecommerce, Search, Social… and Conversational Space?
When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.
8 Key eCommerce Conversion Rate Benchmarks
What would you say is the most important metric for a business? Is it profit?…
Amazon Pushes Its Own Brands at the Expense of Others
Amazon is being accused of pushing its own products at the expense of more popular, better reviewed products from other companies.
How Do You Measure the Success of a Content-Driven Marketing Strategy?
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.
Italy Fines Amazon $1.3 Billion For Antitrust Violations
Italian regulators have fined Amazon $1.3 billion for promoting third-party sellers that buy its extra services over other sellers.
Square Changes Its Name to Block
Taking a cue from Google and Facebook, Square has changed its name to Block, retaining the Square name for its Seller business.
Sezzle Is the Creditization Of a Debit Card, Says CEO
“Consumers love our product because it represents purchasing power but also budgeting for them,” says…
Microsoft and Shopify to Display Listings in Microsoft’s Products
Microsoft and Shopify are partnering to display merchant listings in Bing, as well as Microsoft Edge and Microsoft Start.
Lawmakers Accuse Amazon of Misleading Congress, Threaten Criminal Probe
Amazon is in the hot seat, with US lawmakers accusing the e-commerce giant of misleading Congress and threatening a criminal probe in response.
Reddit 1-800 Flowers Ad Goes Viral
Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.
Ecommerce Nearing $1 Trillion
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
Salesforce and FedEx Partner to Deliver End-to-End E-Commerce Solution
Salesforce and FedEx are partnering to deliver an end-to-end e-commerce and shipping solution.
Amazon Sellers Trade Positive Reviews for Massive Refunds
Amazon sellers are encouraging users to delete negative reviews, even offering refunds above and beyond the sale price in exchange.