Amazon is coming under fire from consumer groups for how it handles Prime cancellation.
EcommerceMarketing
EcommerceMarketing
Harnessing The Power Of Mobile Communication For Your Business
Businesses that aren’t using mobile messaging are losing potential customers.
Dan Lok: Most People Suck at the Conversion Mechanism
Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That’s it. “To convert the right attention, to convert followers and likes into money, in between you a need conversion mechanism,” says Lok.
Everything You Do is The Brand, Says ShipMonk CEO
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.
Ecommerce Exploded When Everybody Got Their Stimulus Checks
Ecommerce exploded when everybody got their stimulus checks, says marketing superstar Gary Vaynerchuk. It reminded me how much of a materialistic capitalistic country we are.
How Do You Measure the Success of a Content-Driven Marketing Strategy?
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.
Google Still The King of Driving Ecommerce Sales
Facebook and Instagram may be the darlings of many advertisers, but data shows Google is still the king of driving ecommerce traffic.
How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales
“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it.”
Fiverr Is The Everything Store For Digital Services, Says CEO
“Fiverr is the everything store for digital services,” says Fiverr CEO Micha Kaufman. “The way people usually find freelancers is they post on Facebook asking if someone knows a good graphics designer. What we’re doing is we’re making it a one-click experience. It’s an Amazon experience to buy a digital service.”
Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO
Manny Chirico, CEO of apparel company PVH, which owns many lifestyle brands including Calvin Klein and Tommy Hilfiger, discusses how the company has turned around by focusing on ecommerce, technology, and connecting with young consumers in an interview on CNBC.