Content marketing is a powerful digital marketing strategy that can provide many benefits for companies:…
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How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
How Content Marketing Has Changed For Major Brands In The Last Decade
Take a look at how content marketing has changed for major brands in the last decade in the narrative below.
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
How AI is Influencing Digital Marketing
No doubt that AI will revolutionize the way we work. See how AI is influencing digital marketing in the article below.
eCommerce Email Marketing: Why Do You Need It?
When you are dealing in eCommerce, it is in fact important to have a good understanding of eCommerce email marketing.
How To Leverage AI To Optimize Your Email Marketing Strategy
Email has taken communication to newer heights as it is one of the most widely used methods for digital communication.
Google Claims 60% of the Internet is Duplicate Content
For those who think the internet is an endless realm of unique information, Google’s latest report is a big disappointment.