TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

marketing
What You Need to Know About a Career in Marketing

Making the decision to pursue a profession in marketing (specifically, digital marketing) is one of…

marketing for entrepreneurs
The Ins and Outs of Marketing for Eager Entrepreneurs

What makes marketing so crucial when running a business? In most cases, it’s recommended to…

Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.

email marketing
How To Leverage AI To Optimize Your Email Marketing Strategy

Email has taken communication to newer heights as it is one of the most widely used methods for digital communication.

How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

B2B Influencer Marketing Adds Up To Nurture and Conversion - TopRank Marketing CEO Lee Odden
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

importance of SEO
Is SEO Important for Every Business?

Search engine optimization is not just for big companies. If you want an online business that is going to succeed, then you need search engine optimization.

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Privacy-Focused Tech Companies Call for Ban on ‘Surveillance-Based Advertising’

A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”