Daniel Waisberg, Google Search Advocate
Google Sheds Light on Organic Search Drops

Google has posted information shedding light on why sites experience drops in their organic search results.

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France Fines Google Record $593M Over News Copyright Battle

The French Competition Authority has fined Google a record $593 million (500 million euros) for not negotiating in good faith with news publishers.

Google Search Page
Google Has Completed Its July 2021 Core Update

Google has finished rolling out its July 2021 core update, following a June 2021 core update last month.

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Privacy-Focused Tech Companies Call for Ban on ‘Surveillance-Based Advertising’

A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”

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Third-Party Cookies Get a Stay of Execution as Google Postpones Plans

Google is pushing back its plans to eliminate support for third-party cookies, buying the advertising industry more time to adapt.

Reddit 1-800 Flowers Ad Goes Viral
Reddit 1-800 Flowers Ad Goes Viral

Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.

Are Big Physical Tech Conferences Dead?
Are Big Physical Tech Conferences Dead?

CEOs around the country and the world are debating whether they should abandon expensive physical conferences altogether once the pandemic restrictions are lifted.

Gary Vaynerchuk: I Don't Believe TikTok Is A National Security Threat
You Can’t Find A 24-Year-Old On Facebook Today

Personally‌, ‌I‌ ‌don’t‌ consider TikTok‌ a national security threat says Vayner Media CEO Gary Vaynerchuk. ‌But‌ ‌maybe‌ ‌I’m‌ ‌not‌ ‌sitting‌ ‌on‌ ‌information‌ ‌that‌ ‌others‌ ‌are.‌ ‌But‌ ‌no‌, ‌I‌ ‌do‌ ‌not.

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

Branded Content Approval. Source: Facebook.com
Why You Should Be Using UGC in Your Facebook Ads

There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.