Web analytics have come a long way. Learn more about the history of analytics, the start of Google Analytics, and Google Analytics 4 below.
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Data Collection in a World of Internet Privacy
Data collection in a world of privacy can be a tricky thing. Learn how cookieless tracking is becoming the new standard.
France the Latest Country to Crack Down on Google Analytics
France is the latest country to crack down on Google Analytics, over concerns it violates the GDPR the EU’s privacy legislation.
The Analytical Benefits of Using Web Heatmap Software
Wherever there are customers, there’s always a desire to understand their needs and behavior. Understanding…
How Heat Maps Can Be Useful To Your Business
The purpose of a heat map is to measure the density of data in a…
Ecommerce Nearing $1 Trillion
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
Google Sheds Light on Organic Search Drops
Google has posted information shedding light on why sites experience drops in their organic search results.
Google Piloting Three-Strikes Policy for Repeat Ad Policy Violators
Google is cracking down on those repeatedly violating the company’s ad policies, piloting a three-strikes program.
France Upholds Apple’s Privacy Changes
In a win for Apple and privacy advocates, the French Competition Authority has upheld Apple’s right to proceed with its iOS privacy changes.
Microsoft Makes Desktop Analytics Available Commercially
Microsoft has announced the commercial release of Desktop Analytics, a “cloud-connected service that integrates with…