Roku has enabled Nielsen four-screen measurement across traditional TV, connected TV, mobile, and desktop.
- Marketing Strategies
Google Analytics 4: What You Should Know
Web analytics have come a long way. Learn more about the history of analytics, the start of Google Analytics, and Google Analytics 4 below.
Data Collection in a World of Internet Privacy
Data collection in a world of privacy can be a tricky thing. Learn how cookieless tracking is becoming the new standard.
The Analytical Benefits of Using Web Heatmap Software
Wherever there are customers, there’s always a desire to understand their needs and behavior. Understanding…
How Heat Maps Can Be Useful To Your Business
The purpose of a heat map is to measure the density of data in a…
Ecommerce Nearing $1 Trillion
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
Google Sheds Light on Organic Search Drops
Google has posted information shedding light on why sites experience drops in their organic search results.
Google Piloting Three-Strikes Policy for Repeat Ad Policy Violators
Google is cracking down on those repeatedly violating the company’s ad policies, piloting a three-strikes program.
Microsoft Makes Desktop Analytics Available Commercially
Microsoft has announced the commercial release of Desktop Analytics, a “cloud-connected service that integrates with…
SAP and Verizon Partnering to Develop Next-Gen IoT Analytics Solution
SAP and Verizon have announced a collaboration to help applications process data where it is…
The Latest Tool For Cybercriminals: Google Analytics
According to cloud security firm Akamai, cybercriminals are using Google Analytics to gauge the success…
KENTECH Launches ClarityIQ, Bringing Predictive Analytics to the Hiring Process
Kenneth Coats, founder, and CEO of KENTECH Consulting says that “the lesson I would pass on to other entrepreneurs is to simplify.”
You Need Smart Analytics that Drive Better Actions
At the recent Salesforce Dreamforce conference, Salesforce announced Einstein Plus, a visually improved no-code version of their artificial intelligence platform.
WPN Today: Facebook Adds Analytics Tools to Increase Conversions for Business
Facebook has launched new tools in their analytics suite to help businesses using their platform…
Salesforce Improves Einstein Analytics to Make it Easier for Customers to Extract Data
A lot of people find it challenging to use the different analytics tools at their…