“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
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The original MarketingNewz website and email newsletter first launched in 2007.
How to Get the Most Out of Your SEO
A lot has changed in the realm of search engine optimization, and there are countless…
How the Ecommerce Theme You Choose Helps to Deliver the Best Brand Experience
Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store.
The Ins and Outs of Marketing for Eager Entrepreneurs
What makes marketing so crucial when running a business? In most cases, it’s recommended to…
Nine Essential Elements to Building Your Brand
What are the essential elements to building your brand? One of the most critical aspects of developing a solid brand is embracing who you are and what sets you apart from competitors. In addition, you need to know your target audience, stay true to the mission, be clear on the vision, create a memorable logo and develop an identity that will last for years to come!
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
Microsoft Pulls Out of CES 2022
Microsoft is the latest company to pull out of CES 2022 over concerns about the omicron COVID variant.
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
UK Takes Aim at Adtech, Warns Against Unlawful Behavior
Elizabeth Denham, the UK’s information commissioner, has penned a piece on the adtech market, warning against unlawful behavior.
Tim Cook: ‘We’re Not Against Digital Advertising’
Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.