“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
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The original MarketingNewz website and email newsletter first launched in 2007.
Meta Will Charge Metaverse Content Creators a Nearly 50% Commission
Apple make receive the lion’s share of flak for charing a 30% commission for its App Store, but Meta is set to dwarf that for metaverse content creators.
Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing
In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
LinkedIn Is a Major Growth Driver for Microsoft
LinkedIn is shaping up to be one of Microsoft’s best growth drivers six years after purchasing it,
Microsoft Advertising Can Now Import Facebook Ads
Microsoft has announced its Advertising platform can now import Facebook Ads.
Senators Introduce Bill to Break Up Google and Meta
A bipartisan group of senators is taking aim at Google and Meta, introducing a bill that would break up the companies’ ad businesses.
Shopify Takes Aim at Walmart and Amazon With Deliverr Purchase
Coming off of strong growth during the pandemic, Shopify has announced a deal to acquire Deliverr, a move that will help it combat Walmart and Amazon.
Podcast Revenue in the US Set to Surpass $4 Billion in 2024
Podcasting is enjoying a major growth spurt, with the industry expected to surpass $4 billion in revenue in the US alone by 2024.
Microsoft Advertising Adds Target Impression Share Automated Bids
Microsoft has released its August product updates, including Target Impression Share automated bidding.
How to Start an Online Business Selling Digital Products
Starting an online business is never easy, but there’s hope if you follow some clear and methodical steps. Learn more below.
Privacy-Focused Tech Companies Call for Ban on ‘Surveillance-Based Advertising’
A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”
The Business of Energy Drinks
Energy drinks have become a staple of athletes, gamers, and many others – learn more about the business of energy drinks below.
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
Amazon Charging US Sellers 5% Fee For Inflation and Fuel
Amazon is increasing its fees for US-based sellers, charging an additional 5% fee for inflation and fuel charges.
Data Collection in a World of Internet Privacy
Data collection in a world of privacy can be a tricky thing. Learn how cookieless tracking is becoming the new standard.
EU Prepares to Crack Down on Big Tech, Unveils Sweeping Measures
The European Union has unveiled sweeping measures to crack down on Big Tech and increase competition across the industry.
Tim Cook: ‘We’re Not Against Digital Advertising’
Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.
We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO
“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”
How the Ecommerce Theme You Choose Helps to Deliver the Best Brand Experience
Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store.