“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
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The original MarketingNewz website and email newsletter first launched in 2007.

Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing
In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.

Microsoft Advertising Can Now Import Facebook Ads
Microsoft has announced its Advertising platform can now import Facebook Ads.

Shopify Takes Aim at Walmart and Amazon With Deliverr Purchase
Coming off of strong growth during the pandemic, Shopify has announced a deal to acquire Deliverr, a move that will help it combat Walmart and Amazon.

Podcast Revenue in the US Set to Surpass $4 Billion in 2024
Podcasting is enjoying a major growth spurt, with the industry expected to surpass $4 billion in revenue in the US alone by 2024.

Microsoft Advertising Adds Target Impression Share Automated Bids
Microsoft has released its August product updates, including Target Impression Share automated bidding.

How to Start an Online Business Selling Digital Products
Starting an online business is never easy, but there’s hope if you follow some clear and methodical steps. Learn more below.

Privacy-Focused Tech Companies Call for Ban on ‘Surveillance-Based Advertising’
A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”

The Business of Energy Drinks
Energy drinks have become a staple of athletes, gamers, and many others – learn more about the business of energy drinks below.

Amazon Charging US Sellers 5% Fee For Inflation and Fuel
Amazon is increasing its fees for US-based sellers, charging an additional 5% fee for inflation and fuel charges.

Data Collection in a World of Internet Privacy
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Tim Cook: ‘We’re Not Against Digital Advertising’
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We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO
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How the Ecommerce Theme You Choose Helps to Deliver the Best Brand Experience
Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store.