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UK Takes Aim at Adtech, Warns Against Unlawful Behavior

Elizabeth Denham, the UK’s information commissioner, has penned a piece on the adtech market, warning against unlawful behavior.

marketing for entrepreneurs
The Ins and Outs of Marketing for Eager Entrepreneurs

What makes marketing so crucial when running a business? In most cases, it’s recommended to…

Apple CEO Tim Cook: Mac Transitioning To Our Own Apple Silicon
Tim Cook: ‘We’re Not Against Digital Advertising’

Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.

Frustrated Worker - Image by Lukas Bieri
Mailchimp Employees Unhappy With Intuit’s Handling of Buyout

Mailchimp employees are not happy with how Intuit is handling the buyout of their company, complaining of decreased wages and lost benefits.

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

How Digital Marketing is Changing

It’s no secret that marketing has changed considerably in recent years.

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”

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Facebook May Change Its Name

Facebook is considering the possibility of changing its name, both to better reflect its future ambitions and distance itself from existing scrutiny.