There is no doubt that ai and marketing will change the overall industry. Learn more about these rapid advances below.
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Google Experiment Is Adding Favicons to Ads
Online ads may be on the verge changing significantly, with Google testing favicons within ads.
Why Video Marketing Is Important For Your Business
In an era of YouTube, Instagram Stories, Live Streams, webinars, and more, it is evident…
How the Ecommerce Theme You Choose Helps to Deliver the Best Brand Experience
Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store.
Ecommerce, Search, Social… and Conversational Space?
When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Why Is Appealing To Human Emotions In Branding Campaigns Important?
Marketing isn’t enough – we need to understand the human emotions in branding campaigns. See more in the article below.
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
How AI is Influencing Digital Marketing
No doubt that AI will revolutionize the way we work. See how AI is influencing digital marketing in the article below.