Facebook is considering the possibility of changing its name, both to better reflect its future ambitions and distance itself from existing scrutiny.
Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store.
What are the essential elements to building your brand? One of the most critical aspects of developing a solid brand is embracing who you are and what sets you apart from competitors. In addition, you need to know your target audience, stay true to the mission, be clear on the vision, create a memorable logo and develop an identity that will last for years to come!
In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
It’s no secret that marketing has changed considerably in recent years.
Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion.
Apple has announced its next major event, “California streaming,” slated for September 14 at 10:00 a.m. PDT.