SEO
How to Get the Most Out of Your SEO

A lot has changed in the realm of search engine optimization, and there are countless…

marketing for entrepreneurs
The Ins and Outs of Marketing for Eager Entrepreneurs

What makes marketing so crucial when running a business? In most cases, it’s recommended to…

B2B Influencer Marketing Adds Up To Nurture and Conversion - TopRank Marketing CEO Lee Odden
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

Microsoft Office Building
Microsoft Pulls Out of CES 2022

Microsoft is the latest company to pull out of CES 2022 over concerns about the omicron COVID variant.

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

Digital Marketing - Image by Photo Mix
UK Takes Aim at Adtech, Warns Against Unlawful Behavior

Elizabeth Denham, the UK’s information commissioner, has penned a piece on the adtech market, warning against unlawful behavior.

Apple CEO Tim Cook: Mac Transitioning To Our Own Apple Silicon
Tim Cook: ‘We’re Not Against Digital Advertising’

Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.

Frustrated Worker - Image by Lukas Bieri
Mailchimp Employees Unhappy With Intuit’s Handling of Buyout

Mailchimp employees are not happy with how Intuit is handling the buyout of their company, complaining of decreased wages and lost benefits.

How Digital Marketing is Changing

It’s no secret that marketing has changed considerably in recent years.

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”