“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
A lot has changed in the realm of search engine optimization, and there are countless…
Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store.
What makes marketing so crucial when running a business? In most cases, it’s recommended to…
What are the essential elements to building your brand? One of the most critical aspects of developing a solid brand is embracing who you are and what sets you apart from competitors. In addition, you need to know your target audience, stay true to the mission, be clear on the vision, create a memorable logo and develop an identity that will last for years to come!
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
Elizabeth Denham, the UK’s information commissioner, has penned a piece on the adtech market, warning against unlawful behavior.
Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.