Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
During yesterday’s earnings call Disney CEO Bob Chapek said it has accelerated the company’s pivot towards a DTC-first business model.
GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending.
The Federal Communications Commission (FCC) has issued a whopping $225 million fine to two telemarketing firms in Texas.
Less than a month after acquiring rival HuffPost, BuzzFeed has announced it will lay off 47 workers and shutter HuffPost Canada altogether.
T-Mobile prides itself on being the “Un-carrier,” but its latest advertising move is decidedly “Carrier” and threatens its users’ privacy.
Postscript announced it has raised $4.5 million in seed funding to help bring turbocharged SMS marketing to Shopify and e-commerce stores.