Facebook Logo - Image by Simon Steinberger
Facebook May Change Its Name

Facebook is considering the possibility of changing its name, both to better reflect its future ambitions and distance itself from existing scrutiny.

Reddit 1-800 Flowers Ad Goes Viral
Reddit 1-800 Flowers Ad Goes Viral

Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.

ecommerce
How the Ecommerce Theme You Choose Helps to Deliver the Best Brand Experience

Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store.

Ecommerce, Search, Social… and Conversational Space?

When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.

building your brand
Nine Essential Elements to Building Your Brand

What are the essential elements to building your brand? One of the most critical aspects of developing a solid brand is embracing who you are and what sets you apart from competitors. In addition, you need to know your target audience, stay true to the mission, be clear on the vision, create a memorable logo and develop an identity that will last for years to come!

Oracle Fusion Marketing - Credit Oracle
Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing

In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.

Ecommerce Nearing $1 Trillion
Ecommerce Nearing $1 Trillion

“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.

How Digital Marketing is Changing

It’s no secret that marketing has changed considerably in recent years.

Mailchimp Logo
Intuit Acquiring Mailchimp for $12 Billion

Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion.

Apple Event
Apple Announces ‘California Streaming’ Event September 14

Apple has announced its next major event, “California streaming,” slated for September 14 at 10:00 a.m. PDT.