A lot has changed in the realm of search engine optimization, and there are countless…
What makes marketing so crucial when running a business? In most cases, it’s recommended to…
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
Elizabeth Denham, the UK’s information commissioner, has penned a piece on the adtech market, warning against unlawful behavior.
Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.
Mailchimp employees are not happy with how Intuit is handling the buyout of their company, complaining of decreased wages and lost benefits.
It’s no secret that marketing has changed considerably in recent years.
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”