When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.
- Marketing Strategies
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
Google Ads Error Impacting Video Pages in Google Ads Frontend
Google Ads is experiencing a major issue, one that is impacting access to Video pages in the Google Ads Frontend.
Google Search Console Now Has Page Experience For Desktop
Google has unveiled a dedicated ‘Desktop’ section in the Page Experience reports of its Search Console.
SEO 2018 is All About Branded Search Queries
SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes.
Google Cloud Retail Search to Address $300 Billion E-Commerce Search Abandonment
Google is trying to help the e-commerce industry address a $300 billion abandonment issue with Google Cloud Retail Search.
EU Gives Google Two Months to Clean Up Hotel and Flight Searches
Google has once again earned the ire of the EU, being given two months to clean up its flight and hotel search results before being penalized.
Brave Search Enters Public Beta
Brave has opened its search engine beta to the world, following an invite-only early access.
Google Launches Search Console Insights
Google has officially launched Search Console Insights for all users.
Google Brings Free Retail Listings to Google Search
Google has announced that it is bringing free retail listings to the main Google Search results page.
What if Bing Became the Free Speech Search Engine?
Bing has a real opportunity to gain market share on Google for the first time in years. Half the country believes that Google is slanting its algorithm and search results. What if Microsoft’s Bing started marketing itself as the free speech search engine? It could be the Pepsi vs. Coke of the digital age.
4 Inbound Marketing Tactics to Use for Your B2B Company
According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.
7 Pinterest Marketing Tools You Should Be Using in 2018
Every year, millions of new websites are launched, and they’re directly or indirectly competing for the same visitors you are. That makes driving traffic your website, increasingly more difficult.
5 Things You Should Know About Marketing to Baby Boomers
Millennials have been on the radar of most marketers the past few years. While this…
Machine Learning and It’s Impact on Search
The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often…
How to Create a Digital Marketing Strategy for Your Startup
Launching a startup is exciting for entrepreneurs, especially in this day and age where technology…
Ways to Effectively Promote Your Business With Video Marketing
From search engine optimization, the next evolution of online marketing is video. While mobile phones…
Don’t Overlook Voice Search in Your Online Marketing Campaign
The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the…