How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

SEO 2018 is All About Branded Search Queries

SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes.

What if Bing Became the Free Speech Search Engine?
What if Bing Became the Free Speech Search Engine?

Bing has a real opportunity to gain market share on Google for the first time in years. Half the country believes that Google is slanting its algorithm and search results. What if Microsoft’s Bing started marketing itself as the free speech search engine? It could be the Pepsi vs. Coke of the digital age.

4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.

4 Snapchat Marketing Tips to Help You Rise Above Your Competition

Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could.

7 Pinterest Marketing Tools You Should Be Using in 2018

Every year, millions of new websites are launched, and they’re directly or indirectly competing for the same visitors you are. That makes driving traffic your website, increasingly more difficult.

5 Things You Should Know About Marketing to Baby Boomers

Millennials have been on the radar of most marketers the past few years. While this…

Machine Learning and It’s Impact on Search

The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often…

How to Create a Digital Marketing Strategy for Your Startup

Launching a startup is exciting for entrepreneurs, especially in this day and age where technology…

Ways to Effectively Promote Your Business With Video Marketing

From search engine optimization, the next evolution of online marketing is video. While mobile phones…