“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
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SmallSiteNews
Tips For Optimizing Your Email Marketing Strategies
More than 361 billion emails will be sent every day by 2024. What do professional marketers have to say about email?
Shopify Evolving Into World’s First Retail Operating System
Harley Finkelstein, COO of Shopify, discusses how COVID has dramatically sped up the timeline for commerce moving online and has also moved Shopify closer to its goal of becoming the world’s first retail operating system.
Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.
Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel
After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a simple change can dramatically increase your traffic.
Fiserve CEO: From Large To Small There’s a Comeback In Payments
It’s a great space a great and a great opportunity says Fiserv CEO Frank Bisignano. The opportunity to build things and grow is always a lot of fun. From large to small there’s a comeback in payments and we see growth going forward.
Shopify: We Are Arming The Rebels
Shopify President Harley Finkelstein says the rebels―the entrepreneurs and the small business owners―are the heroes of the Shopify story… and the rebels are winning.
Microsoft Blocks 300,000 Advertising Accounts In 2020
Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising.
Box CEO: I’m A Pretty Annoying Founder
Box co-founder and CEO Aaron Levie recently appeared on the Jason Calacanis podcast, This Week In Startups, where he talked about being annoying and stubborn.
Pandemic Reinvention Is Real For SMBs, Says Bill.com CEO
Rene Lacarte, CEO of Bill.com, says that the pandemic reinvention is real for small and medium-sized businesses and that they need to innovate and digitize the back office.