When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.
- Marketing Strategies
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital
Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.
Slack Has Already Transformed Salesforce
Slack has already transformed the way we work at Salesforce,” says Salesforce Co-CEO Bret Taylor. Not only has Salesforce transformed the way they work with Slack but so are the customers of Salesforce.
Zoom Acquiring Five9 for $14.7 Billion
Zoom announced it is acquiring Five9, a leading intelligent cloud contact center provider, for approximately $14.7 billion.
ServiceNow CEO on “The Whole Point Of Digital Transformation”
Business is really simple, and people are more productive and they’re doing things that can lead to growth and opportunity says ServiceNow CEO Bill McDermott. That’s the whole point of digital transformation.
Slack CEO: No Intention To Make Slack Free
Stewart Butterfield, CEO of Slack, says that both Slack and Salesforce have no intention of making Slack free for enterprises.
Salesforce Buys Slack for $27.7 Billion
Salesforce announced that it is buying Slack for $27.7 billion in cash and stock. The company says that combining Slack with Salesforce Customer 360 will be transformative for customers and the industry.
Microsoft’s Approach to Data a Major Advantage Over Salesforce
Microsoft’s approach to customer data could help the company make major headway against Salesforce.
Benioff: There Would Be No Salesforce Without Larry Ellison
Marc Benioff, CEO of Salesforce, says that without Oracle founder and CEO Larry Ellison there would be no Salesforce.
Salesforce CEO: We Are In A New Digital World
Marc Benioff, CEO of Salesforce, discusses how we are not living in the past or the future, we are living in the present. He says that the present is a new digital world in an all digital world.
Customer Meetings Will Change Forever, Says Shark Tank’s Robert Herjavec
Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Teams call with the CEO of a company I’m trying to sell to.
6 Ways to Achieve Great Employee and Customer Engagement
There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.”
Qualtrics IPO Is A Win-Win, Says SAP CEO
Just twenty short months after SAP announced their intention of acquiring Qualtrics for $8 billion just prior to their IPO SAP is taking Qualtrics public.
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
Slack CEO: We’ve Seen an Enormous Surge
In the first 60th percent of this quarter added 9,000 new paid customers, says Slack CEO Stewart Butterfield. That’s a net number. This is compared to 5,000 for the previous quarter and 5,000 for the quarter before that.
How Mobile is Changing Marketing by Creating Value
At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.
Digital Transformation: The Conversation Has Shifted, Says ServiceNow CEO
We’re done with talking about if it is a good idea to digitally transform, says ServiceNow CEO Bill McDermott. Now the conversation has shifted to how quickly can you get me there.
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”
Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.