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Twitter Tweaks Algorithm and Adds New Features to Bolster Performance Ads

Twitter is tweaking its algorithm and adding new features as it works to bolster its performance advertising business.

Reddit 1-800 Flowers Ad Goes Viral
Reddit 1-800 Flowers Ad Goes Viral

Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.

Walmart is the Roman Empire of Retail

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG Insights. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon.

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YouTube Paid Creators $30 Billion Over the Last Three Years

YouTube has provided insight into the state of its content platform, including some impressive figures regarding its revenue and payouts to creators.

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Reddit Hits $10 Billion Valuation

Reddit has secured another round of funding, bringing the social media company’s valuation to $10 billion.

Digital Marketing
Invisibly Launches Platform to Help People Control and Monetize Their Data

Invisibly is looking to disrupt the advertising industry, launching a platform that puts people in control of their data.

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Google Piloting Three-Strikes Policy for Repeat Ad Policy Violators

Google is cracking down on those repeatedly violating the company’s ad policies, piloting a three-strikes program.

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Google Has Completed Its July 2021 Core Update

Google has finished rolling out its July 2021 core update, following a June 2021 core update last month.

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Privacy-Focused Tech Companies Call for Ban on ‘Surveillance-Based Advertising’

A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”

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Third-Party Cookies Get a Stay of Execution as Google Postpones Plans

Google is pushing back its plans to eliminate support for third-party cookies, buying the advertising industry more time to adapt.