“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
Google has announced that it is bringing free retail listings to the main Google Search results page.
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
Alphabet reported its third quarter results, beating consensus estimates, amid an increase in advertiser spending.
Amazon has launched Amazon Shopper Panel, a program that will pay users for information on their non-Amazon purchases.
Microsoft has announced it is shifting its search engine branding from Bing to Microsoft Bing.