Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”

Google Search On iPad - Image by William Iven
Google Brings Free Retail Listings to Google Search

Google has announced that it is bringing free retail listings to the main Google Search results page.

Gary Vaynerchuk: I Don't Believe TikTok Is A National Security Threat
You Can’t Find A 24-Year-Old On Facebook Today

Personally‌, ‌I‌ ‌don’t‌ consider TikTok‌ a national security threat says Vayner Media CEO Gary Vaynerchuk. ‌But‌ ‌maybe‌ ‌I’m‌ ‌not‌ ‌sitting‌ ‌on‌ ‌information‌ ‌that‌ ‌others‌ ‌are.‌ ‌But‌ ‌no‌, ‌I‌ ‌do‌ ‌not.

Digital Marketing - Image by Photo Mix
COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.

Sundar Pichai
Alphabet Beats Estimates On Advertising Rebound

Alphabet reported its third quarter results, beating consensus estimates, amid an increase in advertiser spending.

Amazon Shopping - Image by Hannes Edinger
Amazon Will Start Paying Customers For Data On Non-Amazon Purchases

Amazon has launched Amazon Shopper Panel, a program that will pay users for information on their non-Amazon purchases.

Sony Invents Virtual Reality Display Visible To the Naked Eye
Sony Invents Virtual Reality Display Visible To the Naked Eye

Using spatial reality to combine the virtual and physical world, Sony’s new Spatial Reality Display creates an incredible 3D optical experience that is viewable to the naked eye.

Branded Content Approval. Source: Facebook.com
Why You Should Be Using UGC in Your Facebook Ads

There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.

Microsoft Bing
Microsoft Rebrands Bing as ‘Microsoft Bing,’ Expands ‘Give with Bing’

Microsoft has announced it is shifting its search engine branding from Bing to Microsoft Bing.