The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.
ViacomCBS has sold legendary tech news site CNET to South Carolina based Red Ventures LLC. The company announced today that it has entered into a definitive agreement to acquire CNET Media Group from ViacomCBS for $500 million.
Apple has announced it is delaying a major privacy feature in iOS until early next year, amid an ongoing outcry on the part of advertisers.
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
The National Advertising Division (NAD), a division of BBB National Programs, has sided with T-Mobile on some of its advertising claims, while disputing others.
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.