A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads.
Netflix has confirmed rumors that it is working on ad-supported plans as the company looks to grow its subscriber base.
Microsoft has announced its Advertising platform can now import Facebook Ads.
Google Ads is experiencing a major issue, one that is impacting access to Video pages in the Google Ads Frontend.
A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”
Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.
Through data and analytics, businesses can uncover customer data, boost productivity, and improve project management.…
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG Insights. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon.
“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”