Twitter is tweaking its algorithm and adding new features as it works to bolster its performance advertising business.
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AdvertisingDay
Reddit 1-800 Flowers Ad Goes Viral
Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.
Walmart is the Roman Empire of Retail
Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG Insights. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon.
YouTube Paid Creators $30 Billion Over the Last Three Years
YouTube has provided insight into the state of its content platform, including some impressive figures regarding its revenue and payouts to creators.
Reddit Hits $10 Billion Valuation
Reddit has secured another round of funding, bringing the social media company’s valuation to $10 billion.
Invisibly Launches Platform to Help People Control and Monetize Their Data
Invisibly is looking to disrupt the advertising industry, launching a platform that puts people in control of their data.
Google Piloting Three-Strikes Policy for Repeat Ad Policy Violators
Google is cracking down on those repeatedly violating the company’s ad policies, piloting a three-strikes program.
Google Has Completed Its July 2021 Core Update
Google has finished rolling out its July 2021 core update, following a June 2021 core update last month.
Privacy-Focused Tech Companies Call for Ban on ‘Surveillance-Based Advertising’
A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”
Third-Party Cookies Get a Stay of Execution as Google Postpones Plans
Google is pushing back its plans to eliminate support for third-party cookies, buying the advertising industry more time to adapt.