Netflix has confirmed rumors that it is working on ad-supported plans as the company looks to grow its subscriber base.
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AdvertisingDay
Google Ads Error Impacting Video Pages in Google Ads Frontend
Google Ads is experiencing a major issue, one that is impacting access to Video pages in the Google Ads Frontend.
Privacy-Focused Tech Companies Call for Ban on ‘Surveillance-Based Advertising’
A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”
Tim Cook: ‘We’re Not Against Digital Advertising’
Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.
Top Data and Analytics Trends For 2022
Through data and analytics, businesses can uncover customer data, boost productivity, and improve project management.…
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Walmart is the Roman Empire of Retail
Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG Insights. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon.
We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO
“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”
LG: We Know What Users Want — More Ads On Their TVs
In the latest example of unadulterated greed, LG is planning to serve its users even more ads on TVs they have spent hundred of dollars on.
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”