DigitalAgencyPro

Digital Agency Growth: Navigating Growth for the Future

The future of small business is looking bright. Look ahead to the future of digital agency growth trends below.

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Is TikTok Replacing Google?

Digital marketing entrepreneur Eric Siu, asks an interesting question, “Is TikTok the NEW Google?” The idea is that younger people are starting to search immersive social apps like TikTok and Instagram directly instead of searching Google.

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing

In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.

Microsoft Advertising Adds Target Impression Share Automated Bids

Microsoft has released its August product updates, including Target Impression Share automated bidding.

B2B Influencer Marketing Adds Up To Nurture and Conversion - TopRank Marketing CEO Lee Odden

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

Apple CEO Tim Cook: Mac Transitioning To Our Own Apple Silicon

Tim Cook: ‘We’re Not Against Digital Advertising’

Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.

We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO

“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”

How to Go From Freelancer to Agency Marketing Professional

The freelance life can be great for skilled marketers in SEO, web design, or copywriting.…

LG: We Know What Users Want — More Ads On Their TVs

In the latest example of unadulterated greed, LG is planning to serve its users even more ads on TVs they have spent hundred of dollars on.

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”