The future of small business is looking bright. Look ahead to the future of digital agency growth trends below.
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.
Microsoft has released its August product updates, including Target Impression Share automated bidding.
Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.
“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”
The freelance life can be great for skilled marketers in SEO, web design, or copywriting.…
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Online ads may be on the verge changing significantly, with Google testing favicons within ads.
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
We have seen a shift from Google to Amazon. Today over 54% of all the product searches that occur on the entire internet now occur on Amazon.
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.
SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes.
“If you’re relying just on backlinks, then you aren’t recognizing that the future of Google and of SEO is AI, it’s artificial intelligence,” noted Spencer in another informative interview by James Schramko of SuperFastBusiness.
Luxury online retailer Farfetch, where prices start at around a thousand dollars, had a breakout IPO on Thursday raising $885 million while setting a valuation of $6.2 billion on the company.