“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
RetailMarketingPro
RetailMarketingPro
Shopify: We Are Arming The Rebels
Shopify President Harley Finkelstein says the rebels―the entrepreneurs and the small business owners―are the heroes of the Shopify story… and the rebels are winning.
Retailers Should Focus On The Last Mile, Says Justuno CEO
Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization
Five-Star Review? Maybe Not as Amazon Grapples With Fake Reviews Industry
Amazon is grappling with an entire industry aimed at providing fake reviews and gaming the system, according to new research.
Reddit 1-800 Flowers Ad Goes Viral
Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.
Kroger CEO: Customers That Engage Digitally Spend Twice As Much
Kroger CEO Rodney McMullen says that customers who engage digitally come in more often and spend twice as much on average as non-digital customers.
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
Shopify Evolving Into World’s First Retail Operating System
Harley Finkelstein, COO of Shopify, discusses how COVID has dramatically sped up the timeline for commerce moving online and has also moved Shopify closer to its goal of becoming the world’s first retail operating system.
Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience
Luxury online retailer Farfetch, where prices start at around a thousand dollars, had a breakout IPO on Thursday raising $885 million while setting a valuation of $6.2 billion on the company.
Former Walmart U.S. CEO Sees Virtual Reality As Future Of Retail
Former Walmart U.S. President and CEO Bill Simon sees technology, such as virtual reality, having…