Home Depot is in hot water, with its Canadian division sharing customer data with Meta without the proper consent.
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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Walmart Teams Up With Salesforce to Sell Its Retail Software
Walmart is making a major move into retail software and services, teaming up with Salesforce to sell its solutions to other retailers.
Why Is Content Marketing So Powerful?
Content marketing is a powerful digital marketing strategy that can provide many benefits for companies:…
Why Your Content Isn’t Ranking
There are a variety of reasons as to why your content is not ranking. Learn some ways that you can achieve success below.
Google Brings ‘Retail Search’ to Cloud Customers
Google is expanding its cloud services, bringing Retail Search to its clients in an effort to help them provide the best experience to their own customers.
Retailers Should Focus On The Last Mile, Says Justuno CEO
Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization
How AI is Influencing Digital Marketing
No doubt that AI will revolutionize the way we work. See how AI is influencing digital marketing in the article below.
Shopify Evolving Into World’s First Retail Operating System
Harley Finkelstein, COO of Shopify, discusses how COVID has dramatically sped up the timeline for commerce moving online and has also moved Shopify closer to its goal of becoming the world’s first retail operating system.
YouTube and TikTok Are Blowing Facebook Away in Teen Usage
Facebook has a major problem in its attempts to appeal to teens, with the platform being blown away by both YouTube and TikTok.
TikTok Under Fire for Potential Keylogging, Some Say Concern Is Overblown
A security researcher has called out TikTok for inserting code in its in-app browser that could be used to log keystrokes, but not everyone is convinced.
How to Increase Sales in Online Marketplaces
Increasing your sales online is important – read more below on how to increase sales to your online marketplaces.
Amazon Raising Fees for Third-Party Sellers During the Holidays
Amazon is raising third-party seller fees during the holidays, the first time the e-commerce giant has ever done so.
Get Ready for Ads on Your Phone’s Lockscreen
A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads.
Why KYC is Important in Growing Customer Base
In today’s world it is important to use KYC (know your customer) to grow your customer base. Learn more in the article below.
Uber Eats Now Accepts Shiba Inu and Dogecoin
Fans of the most popular dog-themed cryptocurrencies have a new place to spend their crypto, with Uber Eats now accepting Shiba Inu and Dogecoin.
Netflix Taps Microsoft to Help It Roll Out an Ad-Supported Tier
Netflix is moving forward with its plans for an ad-supported tier, tapping Microsoft to help it develop the necessary infrastructure.
Walmart is the Roman Empire of Retail
Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG Insights. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon.
National Retail Federation CEO: This Is A Great Time For Innovation
National Retail Federation CEO Matthew Shay says that the pandemic has made this a great time for innovation by retailers.
We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO
“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”