Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control
“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience.
Neil Patel’s Content Marketing Strategies for 2019
In 2019, you need to think differently about your content marketing strategies. Google has so much content on the same topics that it’s difficult for average content to rank. You need to constantly create new fresh content that is unique.
US in Competition with China for 5G Domination, Says James Jones
The US is in competition with China for 5G domination says James Jones, former Obama National Security Advisor. Jones says that 5G is the most disruptive technology to come our way this century, but we are way behind China in 5G marketing. He says that the choice is clear for our friends and allies.
OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.
SurveyMonkey CEO: Our Enterprise Business is in Hyper-Growth Mode
Our business on the enterprise side is in hyper-growth mode, says SurveyMonkey CEO Zander Lurie. “We booked our first $10 million quarter, our first million-dollar customer, and we signed up 11 percent more customers in the last quarter alone than we had over all these years.”
Electric Vehicles Are Going Mainstream, Says EVgo CEO
“The car companies have announced $300 billion that they’re investing in making EVs,” says Zoi. “There are going to be 160 new models over the next few years. This is going from crazy boutiques mall to mainstream and consumers are going to love it.”
Rakuten CEO: Very Difficult to Use Chinese Venders for a While
Rakuten CEO Mickey Mikitani says he’s happy he didn’t choose to use Huawei and ZTE. “I kind of sensed the potential risk even if it’s only one percent,” said Mikitani. “I told myself actually I cannot take a one percent risk that something may happen to prohibit Chinese network equipment to be used for the Japanese mobile network.”
DTC Brands Doing Incredible Numbers on Shopify, Says COO
Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady and also doing very well.
We Are Definitely Under a Digital Transformation at Chipotle, Says CEO
We are definitely under a digital transformation at Chipotle, says Chipotle CEO, Brian Niccol. Chipotle is in the midst of a digital and innovation revolution that is starting to see results. “Our digital business is up dramatically,” said Niccol.
New Funding Round Values Reddit at an Astounding $3 Billion
Reddit announced a new $300 funding round valuing the company at an astounding $3 billion. The valuation is amazing considering that Reddit has been around for quite a while and is presumably past its high growth phase.
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SAP CEO: We Out-Innovated Everybody
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Starbucks Dramatically Increased Used of AI-Powered Customer Insights to Drive Growth, Says CEO
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Nothing Short of a Revolution Happening in the Food Marketplace
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Tesla is Not Really a Luxury Car, Says Lucid Motors CTO
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Neil Patel’s Content Marketing Strategies for 2019