“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience.
The US is in competition with China for 5G domination says James Jones, former Obama National Security Advisor. Jones says that 5G is the most disruptive technology to come our way this century, but we are way behind China in 5G marketing. He says that the choice is clear for our friends and allies.
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.
Our business on the enterprise side is in hyper-growth mode, says SurveyMonkey CEO Zander Lurie. “We booked our first $10 million quarter, our first million-dollar customer, and we signed up 11 percent more customers in the last quarter alone than we had over all these years.”
“The car companies have announced $300 billion that they’re investing in making EVs,” says Zoi. “There are going to be 160 new models over the next few years. This is going from crazy boutiques mall to mainstream and consumers are going to love it.”
Rakuten CEO Mickey Mikitani says he’s happy he didn’t choose to use Huawei and ZTE. “I kind of sensed the potential risk even if it’s only one percent,” said Mikitani. “I told myself actually I cannot take a one percent risk that something may happen to prohibit Chinese network equipment to be used for the Japanese mobile network.”