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Accenture NA CEO on Creative Ways to Fill Jobs for the Digital Transformation

The CEO of Accenture North America, Julie Sweet, says that they are still seeing a very continued big focus by companies on digital transformation. The problem is that there are not enough workers with the right skills.

WW is Weight Watchers Reimagined as a Technology Experience Company

What people don’t understand is that we truly are a technology experience company with this incredible human-centric overlay. If you look at our 4.2 million members, they are all engaged with the assets we have in our app.

How to Turn Seasonal Shoppers Into Year-Round Customers

The outlook is pretty rosy for retailers this year. The high consumer confidence and low unemployment rates mean that people have more money to burn. Deloitte’s yearly forecast for the holiday shopping season also showed that retail sales are expected…

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth

Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers.

Boeing CEO: For the First Time Ever We Have Backlogs of 7 Years Instead of 2

The CEO of Boeing, Dennis Muilenburg, says that for the first time ever Boeing has airplane production backlogs of seven years instead of just two. He said that this demand is driven by the rising middle class throughout the world.

Steve Case: Facebook Needs to Pivot and Recognize They’re Not in the Garage Anymore

AOL co-founder Steve Case says that Facebook needs to pivot and recognize that they are not in the garage anymore. Case sees some of this as a backlash against big tech, which he predicted a few years ago in his book the Third Wave.

Early Signs of a New Google Update This Morning

Search expert Barry Schwartz reported in his weekly video update that there are early signs that Google is rolling out another search algorithm update this morning.

Microsoft Rolls Out Tool for Brands to Build Their Own AI-Powered Virtual Assistant

It’s been a busy week for Microsoft. The company launched an open source system for designing virtual assistants and also revealed several updates to its conversational AI solutions. Microsoft showed several realistic ways that customers can use artificial intelligence in…

Whatsapp Will Start Running Ads in 2019, But How Will Advertisers Respond?

It’s been a long time coming, but ads will be making their way into WhatsApp, the Facebook-owned messaging platform. Starting early next year, in-app ads will be placed in the Status feature, as confirmed during the 2018 third-quarter earnings call in October.…

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