How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
Google Unveils Stadia Game Streaming Platform and is Dead Serious About Eliminating Barriers and Making High-End Gaming Accessible for Everyone
Google CEO Sundar Pichai unveiled their Stadia game streaming platform at the 2019 Game Developers Conference in San Fransisco today. Stadia is designed to bring high-end gaming to Chrome and other devices and aims to eliminate the many barriers to gaming.
Lilium eVTOL Jets Aim To Be First To Offer Ride-Sharing Autonomous Flights
Lilium is a company whose vision is to enable a world where anyone can fly, anywhere anytime, according to Lilium’s Head of Program Management, Andrew Welling. “We’re doing that via an all-electric vertical takeoff and landing (eVTOL) jets,” he says. “By 2025, we hope that everyone will be able to order one of our Jets at the push of a button.”
It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
5 Takeaways From SXSW 2019
SXSW Interactive has evolved over the past decade that I have been going. For starters, I’ve watched ridesharing services come, go, and come back again, but it doesn’t seem to help the traffic situation either way. This year there were scooters on top of everything, which come with their own set of issues.
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
How Palo Alto Networks Blocks 30,000 New Pieces of Malware Daily Via AI, Machine Learning, and Big Data
“The platform we have uses big data analytics and machine learning in the cloud to process and find all of the unknown malware, make it known and be able to block it,” says Scott Stevens, SVP, Global Systems Engineering at Palo Alto Networks. “We find 20-30 thousand brand new pieces of malware every day.”
Everything You Do is The Brand, Says ShipMonk CEO
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.
5G Will Enable the Industrial Revolution
We’ve been talking about 5G for a very long time and now the opportunity is really here, says Kathrin Buvac, President and CSO of Nokia Enterprise. “We’ve said for a number of years that 5G will enable the Industrial Revolution.” Buvac added. “It’s clear that 5G has to be a lot more than mobility services.
5G Will Be the Fabric of Connectivity Around the World, Says Affirmed CEO
5G is really going to become the fabric of connectivity around the world, says Affirmed Networks CEO Hassan Ahmed. “The whole world is getting smarter,” he noted. “5G really brings blazingly fast internet access, new entertainment like virtual reality, and massive connectivity in cities to create smart cities.
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Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company
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Autonomous Driving is Coming No Matter What, Says SoftBank CEO
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AWS CEO: Cloud is Still Really Early Days
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How Palo Alto Networks Blocks 30,000 New Pieces of Malware Daily Via AI, Machine Learning, and Big Data
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5G Reality is Going to Match the Hype, Says Cisco CEO