Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands
The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.
Motorola Solutions CEO: We Want a Level Playing Field in China Where IP is Not Stolen
Motorola Solutions CEO Greg Brown explains how China went from a great business opportunity in the mid-1980s to an intellectual property stealing concern following their acceptance into the WTO in 2001.
Starbucks Delivery via Uber Eats Goes National After Seeing Higher Average Sales
Based on a successful delivery trial in China via Alibaba and Uber Eats in Miami, Starbucks has announced that they are adding delivery nationwide.
Former Ford CEO: Elon has Really Pushed the Industry to Embrace Electrification
“Elon Musk has really pushed the industry to embrace electrification,” says former Ford CEO Mark Fields. “The challenge here is how do you make money at it?” Fields says that there will continue to be a large portion of internal…
Read Your Customer’s Digital Body Language, Boost Sales!
It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive personalization can have a positive impact on revenue by as much as 15 percent. However,…
50 Million Google+ Accounts Compromised in Latest Data Breach, Platform to Shut Down Earlier Than Planned
The discovery of another privacy flaw has pushed Google to shut down Google+ much earlier than expected. Google announced on December 10 that it had discovered a security issue that potentially left more than 50 million accounts vulnerable in November.…
Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
“Email is certainly not the only driver of that but we have seen email being the biggest driver of keeping somebody engaged or re-engaging them,” says Emily Randall who runs interactive digital media at Chick-fil-A.
Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers
Mavatar CEO Susan Akbarpour says that their blockchain powered mCart system is helping retailers track influencer driven sales… forever. That’s right, using their decentralized marketplace/influencer marketing attribution platform mCart retailers can now determine exactly where sales are coming from forever.
Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019
Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019.
5 Instagram Contest Ideas That Will Skyrocket Your Following
Instagram is one of the most formidable social media platforms today. It now has over a billion active monthly users, a fact that businesses should take advantage of. One of the best ways to do this is via an Instagram…