Read Your Customer’s Digital Body Language, Boost Sales!
It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive personalization can have a positive impact on…
50 Million Google+ Accounts Compromised in Latest Data Breach, Platform to Shut Down Earlier Than Planned
The discovery of another privacy flaw has pushed Google to shut down Google+ much earlier than expected. Google announced on December 10 that it had discovered a security issue that potentially left more than 50 million accounts vulnerable in November.…
Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
“Email is certainly not the only driver of that but we have seen email being the biggest driver of keeping somebody engaged or re-engaging them,” says Emily Randall who runs interactive digital media at Chick-fil-A.
Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers
Mavatar CEO Susan Akbarpour says that their blockchain powered mCart system is helping retailers track influencer driven sales… forever. That’s right, using their decentralized marketplace/influencer marketing attribution platform mCart retailers can now determine exactly where sales are coming from forever.
Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019
Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019.
5 Instagram Contest Ideas That Will Skyrocket Your Following
Instagram is one of the most formidable social media platforms today. It now has over a billion active monthly users, a fact that businesses should take advantage of. One of the best ways to do this is via an Instagram…
Former Macy’s CEO: This Country is Way Over-Stored Because of the Shift to Online
Consumers have now shifted up to 11 percent of their shopping online and this means that the US needs to get rid of 11 percent of their physical stores, according to former Macy’s CEO Terry Lundgren. He says that overall the consumer is healthy and spending but that doesn’t mean that physical stores shouldn’t close to match supply and demand.
World View Pioneering Ballooning Technology to Access Space
World View is pioneering new ballooning technologies to access space at less cost and more safely than rocket systems. The goal, according to World View CEO Jane Poynter, is to eventually take people into space. The company is already taking payloads via The Stratollite to near space and uniquely holding over an area of interest for days, weeks and even months.
Lance Armstrong Invested Early in Uber and May Now be a Billionaire
Lance Armstrong says that he was one of the original Uber investors staking them $100,000 at a valuation of just $3.7 million. There are reports that Uber’s projected IPO will value the company at $120 billion. Armstrong wouldn’t say what percent of Uber he still owns but it is conceivable that his stake could be worth $1 billion or more today.
Walmart CEO: Company is Becoming More Digital
The CEO of Walmart Doug McMillion says that the company has a lot of work going on to change the company. He says that the company is becoming more digital and is changing how they work from within to get faster, more nimble, and adapt to what’s happening in retail.