WebProNews

We’re Trying to Build the Amazon Prime of Rental, Says Rent the Runway CEO

“You will see the continuous expansion over the next year into many different categories,” says Rent the Runway CEO Jennifer Hyman. “Anything that you do not use every single day, we want to make it fiscally irresponsible for someone to not have a subscription to Rent the Runway. We’re trying to build the Amazon Prime of rental.”

Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO

Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.

In a 5G World, You Can Connect Millions of IoT Devices Per Square Mile, Says AT&T CEO

You can begin now to conceive of robotic manufacturing that is always on and always connected via 5G networks, says Randall Stephenson, CEO of AT&T Inc. “Just to put this into perspective, the Internet of Things, with today’s networks in a square mile you can connect a thousand, two thousand, or possibly three thousand of those. In a 5G world, you can connect millions of those in a square mile.”

Twitter Scrapes Data From Your Tweets, Followers, and Clicks to Serve You Personalized Ads… Even With All Personalized Ads Settings Disabled, Says Reddit User

According to a Reddit post, Twitter still scrapes a lot of personalized data from you even with all personalized ads settings disabled. Reddit user u/dangeredwolf says that he noticed this personally and soon realized that Twitter’s own privacy policies actually allows Twitter to use certain personal information.

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

Google Unveils Stadia Game Streaming Platform and is Dead Serious About Eliminating Barriers and Making High-End Gaming Accessible for Everyone

Google CEO Sundar Pichai unveiled their Stadia game streaming platform at the 2019 Game Developers Conference in San Fransisco today. Stadia is designed to bring high-end gaming to Chrome and other devices and aims to eliminate the many barriers to gaming.

Lilium eVTOL Jets Aim To Be First To Offer Ride-Sharing Autonomous Flights

Lilium is a company whose vision is to enable a world where anyone can fly, anywhere anytime, according to Lilium’s Head of Program Management, Andrew Welling. “We’re doing that via an all-electric vertical takeoff and landing (eVTOL) jets,” he says. “By 2025, we hope that everyone will be able to order one of our Jets at the push of a button.”

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”

5 Takeaways From SXSW 2019

SXSW Interactive has evolved over the past decade that I have been going. For starters, I’ve watched ridesharing services come, go, and come back again, but it doesn’t seem to help the traffic situation either way. This year there were scooters on top of everything, which come with their own set of issues.

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”