Seth Godin on The Difference Between a Logo and a Brand
Enterprise marketing legend Seth Godin Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand.
Facebook Tests Search Ads for Businesses in North America
Facebook will once again try to channel some of Google’s search success with its new and improved Search Ad feature. However, the ads will only be seen by users in North America. The new Search Ads will work the same…
Entrepreneur Jon Taffer: The Common Denominator of Failure is Excuses
Prolific entrepreneur Jon Taffer who is the producer and host of the popular TV show Bar Rescue says that the most common denominator of failure is excuses.
Could Your Business Benefit From Using LinkedIn Dynamic Ads?
The average consumer is inundated with hundreds of ads every day. Advertisements have gotten so prevalent that they have become just white noise to most shoppers. This is why personalization is now more crucial than ever before. If your ad is…
Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.
Yellzz in Lead Gen Pilot with Microsoft Bing Search Engine
Wouldn’t it be great if your business could be in real-time contact with your potential customer while they are looking at your ad or business listing in a directory or search engine? With Yellzz Super Ads, businesses can do just…
Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands
The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.
Motorola Solutions CEO: We Want a Level Playing Field in China Where IP is Not Stolen
Motorola Solutions CEO Greg Brown explains how China went from a great business opportunity in the mid-1980s to an intellectual property stealing concern following their acceptance into the WTO in 2001.
Starbucks Delivery via Uber Eats Goes National After Seeing Higher Average Sales
Based on a successful delivery trial in China via Alibaba and Uber Eats in Miami, Starbucks has announced that they are adding delivery nationwide.
Former Ford CEO: Elon has Really Pushed the Industry to Embrace Electrification
“Elon Musk has really pushed the industry to embrace electrification,” says former Ford CEO Mark Fields. “The challenge here is how do you make money at it?” Fields says that there will continue to be a large portion of internal…