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TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Microsoft Takes Aim at Salesforce With Viva Sales
Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.”

How to Increase Sales in Online Marketplaces
Increasing your sales online is important – read more below on how to increase sales to your online marketplaces.

Outreach CEO: The Rise Of The Revenue Innovator
“We’re seeing the rise of what we call the “revenue innovator, says Outreach CEO Manny Medina.” The new job description is the revenue innovators, the digital-first, and the digital native.

Fund Manager: Tech Not Headed For Crash, COVID Setting Up Growth Trends
Tech stocks may be riding on record highs, with sky-high valuations, but investors shouldn’t fear another Dotcom Bubble crash, according to Terry Smith.

Salesforce Plus Slack Equals a Battle Over the Cloud
Salesforce announced its much-anticipated acquisition of Slack earlier today, sparking nothing short of a battle over the cloud.

Salesforce Beware: Microsoft, Adobe and C3.ai Reinvent CRM
Microsoft, Adobe and C3.ai have joined forces to use artificial intelligence (AI) to reinvent customer relationship management (CRM).
Salesforce CEO: COVID Vaccine Is Biggest Technology Challenge In History
Marc Benioff, CEO of Salesforce, discusses their new Work.com platform for vaccines which utilizes technology to successfully battle the COVID pandemic.

New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”

Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.

Amazon VP Says 58% of Sales Come From Small Businesses
Over 50% of everything that gets sold on Amazon actually comes from small and medium-sized businesses. Their success is our success so we’re definitely focused on doubling down on that. We have over 1.9 million small and medium-sized businesses in the US who work together with Amazon to conduct their business.

Every Digital Transformation Begins and Ends With the Customer, Says Salesforce CEO
“Every company is going through a massive digital customer transformation,” says Salesforce CEO Marc Benioff. “When you see this transformation happening it’s just incredible to watch. Every one of these major transformations is exactly that, it begins and ends with the customer.”

Salesforce Launches Single Souce of Truth | Benioff: A Computer Science Holy Grail
Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is Customer 360 Truth and it is a new set of capabilities that allow companies to connect, authenticate and govern customer data and identity across Salesforce.

Salesforce Dreamforce 2019: Update on Einstein and AI’s Role
Salesforce executives took the stage at Dreamforce 2019 to provide an update on Salesforce Einstein…

Zebra Tech Tracking Technology Integrating Deep Into Sports and Business
“We’ve learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fans,” says Zebra Tech CEO Anders Gustafsson. “Our type of technology works particularly well with football but it would also work for basketball, ice hockey, and soccer.”

Bank of America CEO: Our Efficiency Is Driven By Technology
“It’s absolutely a fair statement that we are actually a technology company that is really fabulous at banking,” says Bank of America CEO Brian Moynihan. “Our efficiency is driven by the technology enablement of the consumer and wealth management companies and it’s always more efficient to serve it that way. So that 57 percent efficiency ratio, that’s enabled by technology.”

There’s Been No Salesforce of Security, Says CrowdStrike CEO
“There really hasn’t been a foundational cloud company born from the ground up in the cloud,” says CrowdStrike CEO George Kurtz. “There’s been no Salesforce of security. We think we’ve taken the right approach and created the right architecture to be that fourth pillar of cloud computing.”

Tableau With Salesforce Supercharges Our Organizations, Says Salesforce CEO
“The third cornerstone of digital transformation is the analytics and the visualization and the business intelligence to see everything in your company,” says Salesforce co-CEO Marc Benioff. “There’s no more amazing company in that category then Tableau whose mission is to make sure that the world can see and understand data.”