“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
- Marketing Strategies
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
Podcast Revenue in the US Set to Surpass $4 Billion in 2024
Podcasting is enjoying a major growth spurt, with the industry expected to surpass $4 billion in revenue in the US alone by 2024.
YouTube Offering Top Podcasters $50K to Make the Jump to Video
YouTube is working to entice its top podcasters to make the jump to video, offering $50,000 to sweeten the deal.
It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
The Future of Google and SEO is AI
“If you’re relying just on backlinks, then you aren’t recognizing that the future of Google and of SEO is AI, it’s artificial intelligence,” noted Spencer in another informative interview by James Schramko of SuperFastBusiness.
Spotify Raising Prices for Some Users
On the heals of its announcement about podcast subscriptions, Spotify is notifying some users they will have to pay more.
Spotify to Introduce Podcast Subscriptions With No Podcaster Cut
Spotify is ramping up its competition with Apple, with plans to introduce podcast subscriptions with no cut taken from the podcaster.
Apple ‘Spring Loaded’ Event: Apple Card, Podcasts, iPhone, AirTag and Apple TV
Apple unveiled its “Spring Loaded” event, unveiling the new iPad Pro, an M1 iMac and the anticipated AirTags.
Apple May Let Users Set Default Music and Podcast Apps
Apple may be preparing to allow users to select their default music and podcast apps, according to reports on the iOS 14.5 beta.
Andreessen Horowitz Hires Maggie Leung As It Doubles Down On Media Strategy
Andreessen Horowitz (a16z) has hired Maggie Leung, a well-known journalist, as executive editor as the company doubles down on its media efforts.
Bad News For Spotify As Citi Says Podcast Bet Not Paying Off
Citi analysts don’t believe Spotify’s big podcasting bet is paying off, according to a note they sent to investors.
Amazon to Acquire Podcast Startup Wondery
Amazon has announced it is acquiring podcast startup Wondery, with plans to add it to Amazon Music.
SiriusXM Moves Deeper Into Podcasting – Completes Stitcher Deal
SiriusXM announced that it has completed its acquisition of Stitcher, moving the company deeper into the fast-growing podcasting world.
Amazon Announces ‘Holiday Dash’ Prime Day Every Day
Amazon wants to emulate the success of Prime Day every day with ‘Holiday Dash,’ a new section on Amazon with daily deals that “equal Black Friday.”