Twitter has bought Breaker, bringing the social podcasting app in-house at a time when podcasting is more popular than ever.
Amazon has announced it is acquiring podcast startup Wondery, with plans to add it to Amazon Music.
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
SiriusXM announced that it has completed its acquisition of Stitcher, moving the company deeper into the fast-growing podcasting world.
Amazon wants to emulate the success of Prime Day every day with ‘Holiday Dash,’ a new section on Amazon with daily deals that “equal Black Friday.”
Space pioneer Elon Musk says that becoming a multi-planet species is fundamentally important to ensuring the long-term survival of life as we know it.