Twitter has bought Breaker, bringing the social podcasting app in-house at a time when podcasting is more popular than ever.
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Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”

SiriusXM Moves Deeper Into Podcasting – Completes Stitcher Deal
SiriusXM announced that it has completed its acquisition of Stitcher, moving the company deeper into the fast-growing podcasting world.

Amazon Announces ‘Holiday Dash’ Prime Day Every Day
Amazon wants to emulate the success of Prime Day every day with ‘Holiday Dash,’ a new section on Amazon with daily deals that “equal Black Friday.”

Elon Musk: We Must Become A Multi-Planet Species
Space pioneer Elon Musk says that becoming a multi-planet species is fundamentally important to ensuring the long-term survival of life as we know it.