Twitter has bought Breaker, bringing the social podcasting app in-house at a time when podcasting is more popular than ever.
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Amazon to Acquire Podcast Startup Wondery
Amazon has announced it is acquiring podcast startup Wondery, with plans to add it to Amazon Music.
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
SiriusXM Moves Deeper Into Podcasting – Completes Stitcher Deal
SiriusXM announced that it has completed its acquisition of Stitcher, moving the company deeper into the fast-growing podcasting world.
Amazon Announces ‘Holiday Dash’ Prime Day Every Day
Amazon wants to emulate the success of Prime Day every day with ‘Holiday Dash,’ a new section on Amazon with daily deals that “equal Black Friday.”
Elon Musk: We Must Become A Multi-Planet Species
Space pioneer Elon Musk says that becoming a multi-planet species is fundamentally important to ensuring the long-term survival of life as we know it.
Amazon Now Playing Podcasts
Amazon has entered the super hot podcasting arena, adding podcasts to their Amazon Music platform. All podcasts will be able to be accessed via Alexa, its voice-activated Echo speakers, and are free to Amazon Prime members.
Ex-Google CEO: AI Will Create a Bunch Of New Platform Winners
The reason it’ll be different in 20 years is because artificial intelligence will create a whole bunch of new platform winners says former Google CEO Eric Schmidt.