Microsoft Viva Sales
Microsoft Takes Aim at Salesforce With Viva Sales

Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.”

Ecommerce, Search, Social… and Conversational Space?

When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.

Google Search
Google Experiment Is Adding Favicons to Ads

Online ads may be on the verge changing significantly, with Google testing favicons within ads.

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

Salesforce COO Bret Taylor
Salesforce COO Bret Taylor a Rising Star, In Increasing Demand

There appears to be a leadership shift in play at Salesforce, with COO Bret Taylor increasingly in demand among the company’s customers.

Salesforce Economy to Create 9.3 Million Jobs, $1.6 Trillion in Revenue by 2026

A new report is demonstrating the breadth of the current digital transformation, claiming the Salesforce economy will create 9.3 million jobs and $1.6 trillion in revenue in the next five years.

Salesforce Service Cloud Automation - Credit Salesforce
Salesforce Adds AI-Driven Improvements to Service Cloud

Salesforce has announced AI-driven improvements to Service Cloud, aimed at helping service agents and their customers.

Salesforce Competed With Zoom to Acquire Five9

Zoom made headlines in July when it announced it was purchasing Five9, despite apparently having competition from Salesforce.

Salesforce Logo
Your Next Streaming Service: Salesforce

Salesforce is preparing to enter the video streaming market, a major departure from its current CRM and enterprise offerings.

Salesforce Salck
The Deal Is Done: Slack Is Officially Part of Salesforce

Salesforce has completed its $27.7 billion acquisition of Slack, combining the leading CRM platform with one of the leading messaging platforms.