Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.”
Online ads may be on the verge changing significantly, with Google testing favicons within ads.
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
There appears to be a leadership shift in play at Salesforce, with COO Bret Taylor increasingly in demand among the company’s customers.
A new report is demonstrating the breadth of the current digital transformation, claiming the Salesforce economy will create 9.3 million jobs and $1.6 trillion in revenue in the next five years.
Salesforce has announced AI-driven improvements to Service Cloud, aimed at helping service agents and their customers.
Zoom made headlines in July when it announced it was purchasing Five9, despite apparently having competition from Salesforce.
Salesforce is preparing to enter the video streaming market, a major departure from its current CRM and enterprise offerings.
Salesforce has completed its $27.7 billion acquisition of Slack, combining the leading CRM platform with one of the leading messaging platforms.