Microsoft Viva Sales
Microsoft Adding ChatGPT Email Creation Into Viva Sales

Microsoft is taking another crack at Salesforce, integrating ChatGPT email creation into Viva Sales to make it easier for salespeople to communicate with clients.

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

Ecommerce, Search, Social… and Conversational Space?

When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.

Aongus Hegarty, President of International Markets at Dell Technologies
The CIO Is Now Central To The Business Strategy

The CIO now has become front and center and central to the business strategy, says Aongus Hegarty, President of International Markets at Dell Technologies. There has been a fundamental change in the role of the CIO.

Salesforce Einstein GPT
Salesforce Announces Einstein GPT, a ChatGPT-Powered Einstein AI

Salesforce has announced Einstein GPT a major upgrade to its Einstein AI that uses OpenAI’s ChatGPT to improve its abilities.

Microsoft Dynamics 365 Copilot - Credit Microsoft
Microsoft Dynamic 365 Copilot Is the First CRM/ERP AI Copilot

Microsoft is continuing its rollout of artificial intelligence across its platforms, unveiling Microsoft Dynamic 365 Copilot.

Salesforce Logo
Salesforce Bows to Investor Pressure, Appoints New Board Members

Salesforce is bowing to investor pressure, appointing new board members shortly after activist investor Elliott Management invested in the company.

Salesforce Logo
Tableau Bears the Brunt of Salesforce Layoffs & Reorganization

Salesforce may have spent $15.7 billion to acquire Tableau, but the division is bearing the brunt of Saleforce’s recent issues.

COVID Accelerated Digital Transformation, Says DocuSign CEO Dan Springer
COVID Accelerated Digital Transformation, Says DocuSign CEO

We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to increase use cases from customers driving that digital transformation faster with services like DocuSign.

Three Use Cases for Syncing Salesforce and Snowflake

In today’s ever changing tech world, it’s important to get the tech stack right. See why syncing salesforce and snowflake may work for you.

Salesforce and WhatsApp - Credit Salesforce
Salesforce and WhatsApp Are Joining Forces

Salesforce and WhatsApp are partnering to integrate WhatsApp messaging with Salesforce’s CRM platform.

Microsoft Viva Sales
Microsoft Takes Aim at Salesforce With Viva Sales

Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.”

Google Search
Google Experiment Is Adding Favicons to Ads

Online ads may be on the verge changing significantly, with Google testing favicons within ads.

Salesforce COO Bret Taylor
Salesforce COO Bret Taylor a Rising Star, In Increasing Demand

There appears to be a leadership shift in play at Salesforce, with COO Bret Taylor increasingly in demand among the company’s customers.

Salesforce Economy to Create 9.3 Million Jobs, $1.6 Trillion in Revenue by 2026

A new report is demonstrating the breadth of the current digital transformation, claiming the Salesforce economy will create 9.3 million jobs and $1.6 trillion in revenue in the next five years.

Salesforce Service Cloud Automation - Credit Salesforce
Salesforce Adds AI-Driven Improvements to Service Cloud

Salesforce has announced AI-driven improvements to Service Cloud, aimed at helping service agents and their customers.

Salesforce Competed With Zoom to Acquire Five9

Zoom made headlines in July when it announced it was purchasing Five9, despite apparently having competition from Salesforce.

Salesforce Logo
Your Next Streaming Service: Salesforce

Salesforce is preparing to enter the video streaming market, a major departure from its current CRM and enterprise offerings.

Salesforce Salck
The Deal Is Done: Slack Is Officially Part of Salesforce

Salesforce has completed its $27.7 billion acquisition of Slack, combining the leading CRM platform with one of the leading messaging platforms.

Dreamforce 2021 - Credit Salesforce
Salesforce Announces First Global Dreamforce 2021

Salesforce has announced Dreamforce 2021, the first such global event, with both virtual and in-person elements.