Microsoft is taking another crack at Salesforce, integrating ChatGPT email creation into Viva Sales to make it easier for salespeople to communicate with clients.
- Marketing Strategies
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
The CIO Is Now Central To The Business Strategy
The CIO now has become front and center and central to the business strategy, says Aongus Hegarty, President of International Markets at Dell Technologies. There has been a fundamental change in the role of the CIO.
Salesforce Announces Einstein GPT, a ChatGPT-Powered Einstein AI
Salesforce has announced Einstein GPT a major upgrade to its Einstein AI that uses OpenAI’s ChatGPT to improve its abilities.
Microsoft Dynamic 365 Copilot Is the First CRM/ERP AI Copilot
Microsoft is continuing its rollout of artificial intelligence across its platforms, unveiling Microsoft Dynamic 365 Copilot.
Salesforce Bows to Investor Pressure, Appoints New Board Members
Salesforce is bowing to investor pressure, appointing new board members shortly after activist investor Elliott Management invested in the company.
Tableau Bears the Brunt of Salesforce Layoffs & Reorganization
Salesforce may have spent $15.7 billion to acquire Tableau, but the division is bearing the brunt of Saleforce’s recent issues.
COVID Accelerated Digital Transformation, Says DocuSign CEO
We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to increase use cases from customers driving that digital transformation faster with services like DocuSign.
Three Use Cases for Syncing Salesforce and Snowflake
In today’s ever changing tech world, it’s important to get the tech stack right. See why syncing salesforce and snowflake may work for you.
Salesforce and WhatsApp Are Joining Forces
Salesforce and WhatsApp are partnering to integrate WhatsApp messaging with Salesforce’s CRM platform.
Microsoft Takes Aim at Salesforce With Viva Sales
Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.”
Google Experiment Is Adding Favicons to Ads
Online ads may be on the verge changing significantly, with Google testing favicons within ads.
Salesforce COO Bret Taylor a Rising Star, In Increasing Demand
There appears to be a leadership shift in play at Salesforce, with COO Bret Taylor increasingly in demand among the company’s customers.
Salesforce Economy to Create 9.3 Million Jobs, $1.6 Trillion in Revenue by 2026
A new report is demonstrating the breadth of the current digital transformation, claiming the Salesforce economy will create 9.3 million jobs and $1.6 trillion in revenue in the next five years.
Salesforce Adds AI-Driven Improvements to Service Cloud
Salesforce has announced AI-driven improvements to Service Cloud, aimed at helping service agents and their customers.
Salesforce Competed With Zoom to Acquire Five9
Zoom made headlines in July when it announced it was purchasing Five9, despite apparently having competition from Salesforce.
Your Next Streaming Service: Salesforce
Salesforce is preparing to enter the video streaming market, a major departure from its current CRM and enterprise offerings.
The Deal Is Done: Slack Is Officially Part of Salesforce
Salesforce has completed its $27.7 billion acquisition of Slack, combining the leading CRM platform with one of the leading messaging platforms.
Salesforce Announces First Global Dreamforce 2021
Salesforce has announced Dreamforce 2021, the first such global event, with both virtual and in-person elements.