Google Search On iPad - Image by William Iven
Google Brings Free Retail Listings to Google Search

Google has announced that it is bringing free retail listings to the main Google Search results page.

COVID Accelerated Digital Transformation, Says DocuSign CEO Dan Springer
COVID Accelerated Digital Transformation, Says DocuSign CEO

We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to increase use cases from customers driving that digital transformation faster with services like DocuSign.

Airbnb CEO: Travel As We Knew It Is Over
Airbnb CEO: Travel As We Knew It Is Over

One trend that is going to happen is that travel as we knew it is over, say Airbnb CEO Brian Chesky. It doesn’t mean travel is over, just the travel we knew is over… and it’s never coming back. It’s just not.

Stitch Fix CEO Says Localization and Brand Marketing are Key

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” 

It’s Crazy To Rely On Amazon To Sell Your Product

Everybody who sells something through a third party needs to figure out their ecommerce strategy, says VaynerMedia CEO Gary Vaynerchuk. The thought to be reliant on retailers or Amazon or anybody else and not being the driving force of your own destiny of producing something and sending it to somebody is crazy to me.

VaynerMedia CEO Gary Vaynerchuk
Ecommerce Exploded When Everybody Got Their Stimulus Checks

Ecommerce exploded when everybody got their stimulus checks, says marketing superstar Gary Vaynerchuk. It reminded me how much of a materialistic capitalistic country we are.

We Are An Experience-Driven Company, Says Chewy CEO Sumit Singh
We Are An Experience-Driven Company, Says Chewy CEO

“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We’re an experience-driven company. This is not a cost. This is an engagement mechanism.We think of this as an experience building. We have 90 percent re-ups (of our subscriptions). Our customers love engaging with us.”

How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

Everything You Do is The Brand, Says ShipMonk CEO

Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.

Businesses Being Reimagined In A World That Is Now Entirely Digital
Businesses Being Reimagined In A World That Is Now Entirely Digital

How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.