Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG Insights. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon.
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.
Taking a cue from Google and Facebook, Square has changed its name to Block, retaining the Square name for its Seller business.
Google is trying to help the e-commerce industry address a $300 billion abandonment issue with Google Cloud Retail Search.
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
Salesforce and FedEx are partnering to deliver an end-to-end e-commerce and shipping solution.
A new report is demonstrating the breadth of the current digital transformation, claiming the Salesforce economy will create 9.3 million jobs and $1.6 trillion in revenue in the next five years.
Not just content to sell other companies TVs, Amazon has unveiled its own line of smart TVs, the Fire TV Omni Series.
During Amazon’s Career Day 2021, to be held on September 15, the company plans to hire more than 40,000 corporate and tech roles.
Lyft co-founderJohn Zimmer is extremely confident the court ruling that found California Proposition 22 unconstitutional…
Former Walmart U.S. President and CEO Bill Simon sees technology, such as virtual reality, having…
With Walmart’s e-commerce business humming the way it is and the way the company’s been able to integrate it with the store base, with curbside and everything else, this is a tough one.
eCommerce is growing at a phenomenal rate. On average, 71 percent of consumers express at…
Shopify is dropping its revenue cut for developers that earn less than $1 million annually, in a move that rivals other tech platforms.
McDonald’s is testing automated drive-thru ordering technology in 10 Chicago locations.
Global banking regulators are speaking out about cryptocurrency, saying it should be governed by the strictest rules in the interest of stability.