Walmart is the Roman Empire of Retail

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG Insights. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon.

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”

How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

Block Logo
Square Changes Its Name to Block

Taking a cue from Google and Facebook, Square has changed its name to Block, retaining the Square name for its Seller business.

Reddit 1-800 Flowers Ad Goes Viral
Reddit 1-800 Flowers Ad Goes Viral

Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.

Google Plex
Google Cloud Retail Search to Address $300 Billion E-Commerce Search Abandonment

Google is trying to help the e-commerce industry address a $300 billion abandonment issue with Google Cloud Retail Search.

Ecommerce Nearing $1 Trillion
Ecommerce Nearing $1 Trillion

“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.

Salesforce and FedEx - Credit Salesforce
Salesforce and FedEx Partner to Deliver End-to-End E-Commerce Solution

Salesforce and FedEx are partnering to deliver an end-to-end e-commerce and shipping solution.

Salesforce Economy to Create 9.3 Million Jobs, $1.6 Trillion in Revenue by 2026

A new report is demonstrating the breadth of the current digital transformation, claiming the Salesforce economy will create 9.3 million jobs and $1.6 trillion in revenue in the next five years.

Facebook Building Yellow Pages Into WhatsApp, Launching in Brazil

Facebook announced it is building a Yellow Pages feature into WhatsApp, allowing users to look up local business information.

Amazon Fire TV Omni Series - Credit Amazon
Amazon Unveils Fire TV Omni Series, Its Line of Smart TVs

Not just content to sell other companies TVs, Amazon has unveiled its own line of smart TVs, the Fire TV Omni Series.

Amazon WorkingWell
Amazon Will Hire More Than 40,000 Corporate and Tech Roles

During Amazon’s Career Day 2021, to be held on September 15, the company plans to hire more than 40,000 corporate and tech roles.

There Is No Change Coming To Lyft, Says Co-Founder – Despite Ruling

Lyft co-founderJohn Zimmer is extremely confident the court ruling that found California Proposition 22 unconstitutional…

Retail
Former Walmart U.S. CEO Sees Virtual Reality As Future Of Retail

Former Walmart U.S. President and CEO Bill Simon sees technology, such as virtual reality, having…

Walmart Ecommerce Business Is Humming
Walmart Ecommerce Business Is Humming

With Walmart’s e-commerce business humming the way it is and the way the company’s been able to integrate it with the store base, with curbside and everything else, this is a tough one.

eCommerce at Scale Through Product Configurator

eCommerce is growing at a phenomenal rate. On average, 71 percent of consumers express at…

Shopify Logo
Shopify Announces 0% Revenue Sharing on First $1 Million in Sales

Shopify is dropping its revenue cut for developers that earn less than $1 million annually, in a move that rivals other tech platforms.

Amazon Shopping - Image by Hannes Edinger
Amazon and Google Under Scrutiny in Britain Over Fake Reviews

Britain’s Competition and Market Authority is investigating whether Amazon and Google are doing enough to combat fake reviews.

McCafe Sign - Image by andreas160578
McDonald’s Testing Automated Drive-Thru Technology

McDonald’s is testing automated drive-thru ordering technology in 10 Chicago locations.

Cryptocurrency
Banking Regulators Want Cryptocurrencies Governed by Strictest Rules

Global banking regulators are speaking out about cryptocurrency, saying it should be governed by the strictest rules in the interest of stability.