How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.
“How do we shorten the space between a signal that we get, say in behavioral…
“The pace of change, the disruption in our industry, it’s manic,” says Ogilvy CEO John Seifert. “The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder as partners to design the models of the future.”
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.
Amazon is using artificial intelligence (AI) to better understand search queries and why a person may be looking for something.
Mobile gaming has been hugely popular even since the days of snake on your old flip phone. Once smartphones became more prevalent we started to see the rise of games like Candy Crush and Words with Friends.
“There’s been a lot of advances in machine learning that take things that would have been literally impossible ten years ago and made those things much more possible today,” says Etsy CEO Josh Silverman. “The key is understanding what an item is with relatively little data and then being able to determine for each individual person how to personalize search results.”
“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”