Businesses Being Reimagined In A World That Is Now Entirely Digital
Businesses Being Reimagined In A World That Is Now Entirely Digital

How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.

Adam Justis, Adobe Experience Cloud | Adobe Imagine 2019
Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral…

Ecommerce, Search, Social… and Conversational Space?

When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.

The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO John Seifert
The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

“The pace of change, the disruption in our industry, it’s manic,” says Ogilvy CEO John Seifert. “The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder as partners to design the models of the future.”

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing - Matthew Biboud-Lubeck
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.

How Mobile is Changing Marketing by Creating Value

At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.

Amazon Shopping - Image by Hannes Edinger
Amazon Using AI to Understand Searches

Amazon is using artificial intelligence (AI) to better understand search queries and why a person may be looking for something.

How AI Is Changing The Mobile Gaming Landscape

Mobile gaming has been hugely popular even since the days of snake on your old flip phone. Once smartphones became more prevalent we started to see the rise of games like Candy Crush and Words with Friends.

There’s Been a Lot of Advances In Machine Learning, Says Etsy CEO Josh Silverman
There’s Been a Lot of Advances In Machine Learning, Says Etsy CEO

“There’s been a lot of advances in machine learning that take things that would have been literally impossible ten years ago and made those things much more possible today,” says Etsy CEO Josh Silverman. “The key is understanding what an item is with relatively little data and then being able to determine for each individual person how to personalize search results.”

AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud - Armita Peymandoust
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”