In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.
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Articles for CMOs
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
How You Can Create An Effective Digital PR Plan
While it may look daunting at first, it is worth it to build an effective digital PR plan. Learn more tips below.
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
Senators Introduce Bill to Break Up Google and Meta
A bipartisan group of senators is taking aim at Google and Meta, introducing a bill that would break up the companies’ ad businesses.
Google Ads Error Impacting Video Pages in Google Ads Frontend
Google Ads is experiencing a major issue, one that is impacting access to Video pages in the Google Ads Frontend.
Microsoft Advertising Adds Target Impression Share Automated Bids
Microsoft has released its August product updates, including Target Impression Share automated bidding.
Privacy-Focused Tech Companies Call for Ban on ‘Surveillance-Based Advertising’
A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”