There is no doubt that ai and marketing will change the overall industry. Learn more about these rapid advances below.
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Articles for CMOs
Ecommerce, Search, Social… and Conversational Space?
When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.
Panera CEO: Ecommerce Pivot Sparks Dramatic Growth
Niren Chaudhary, CEO of Panera, discusses how the company has focused on ecommerce and the “off-premise channel” to drive dramatic growth.
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Delta CMO: All 85,000 Employees Are Brand Ambassadors
“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes.
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
Google Brings ‘Retail Search’ to Cloud Customers
Google is expanding its cloud services, bringing Retail Search to its clients in an effort to help them provide the best experience to their own customers.
How To Increase Sales and Traffic With eCommerce Mobile App Development
Using apps for shopping is a trend nowadays. find out how to increase your mobile app traffic and conversion rate to maximize your revenue.
Digital Shopping Is Shaping Up To Become The New In-Store Retail Experience
Learn more about why digital shopping is shaping up to become the new in-store retail experience in the article below.