Oracle Fusion Marketing - Credit Oracle
Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing

In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

digital pr plan
How You Can Create An Effective Digital PR Plan

While it may look daunting at first, it is worth it to build an effective digital PR plan. Learn more tips below.

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

US Capitol Building - Image by 1778011
Senators Introduce Bill to Break Up Google and Meta

A bipartisan group of senators is taking aim at Google and Meta, introducing a bill that would break up the companies’ ad businesses.

Google Search
Google Ads Error Impacting Video Pages in Google Ads Frontend

Google Ads is experiencing a major issue, one that is impacting access to Video pages in the Google Ads Frontend.

Microsoft Bing
Microsoft Advertising Adds Target Impression Share Automated Bids

Microsoft has released its August product updates, including Target Impression Share automated bidding.

Digital Marketing - Image by Photo Mix
Privacy-Focused Tech Companies Call for Ban on ‘Surveillance-Based Advertising’

A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”

B2B Influencer Marketing Adds Up To Nurture and Conversion - TopRank Marketing CEO Lee Odden
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”