In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
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The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
Google Ads is experiencing a major issue, one that is impacting access to Video pages in the Google Ads Frontend.
Microsoft has released its August product updates, including Target Impression Share automated bidding.
A group of tech companies with a history of protecting user privacy is calling for a ban on “surveillance-based advertising.”
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”