Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.
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Ecommerce Nearing $1 Trillion
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.

Macy’s Thanksgiving Day Parade For TV Only, Says CEO
Jeff Gennette, Chairman and CEO of Macy’s, says that the iconic 2020 Macy’s Thanksgiving Day Parade will be happening over two days but without a live audience.

Walmart+ Goes Head To Head With Amazon
Walmart launches Walmart+ a subscription service that competes directly with Amazon Prime and costs only $98 a year or optionally $12.95 a month. Walmart’s membership option is now available to customers across the country. Membership includes free 15-day trial period.

Walmart CEO: We Had To Become More Digital
Doug McMillon, CEO of Walmart, discusses how the company has changed to become more digital over the last couple of quarters in response to the pandemic.

Symphony Technology Group Buys RSA From Dell Technologies
RSA currently has 12,500 customers and provides “risk, security and fraud teams with the ability to holistically manage digital risk, including threat detection and response, identity and access management, integrated risk management and omnichannel fraud prevention.”

Zebra Tech Tracking Technology Integrating Deep Into Sports and Business
“We’ve learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fans,” says Zebra Tech CEO Anders Gustafsson. “Our type of technology works particularly well with football but it would also work for basketball, ice hockey, and soccer.”

Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.

Former Saks CEO: What’s Fascinating is the Convergence of Online and Stores
The former CEO of Saks, Steve Sadove, says that what’s really fascinating is the convergence that is currently happening with online and brick and mortar stores. You have the Amazon’s of the world adding brick and mortar store options and then you have Walmart and Target growing online.

SAP CEO: It’s All About the Customer Experience
SAP CEO Bill McDermott, in a wide-ranging interview with Bloomberg talked about enterprises moving to the cloud, competing with Oracle’s new autonomous database, competing with Salesforce, and its huge business in China.

Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing the customer experience.

Verizon Business Markets CIO: We Have to Humanize Technology
The CIO of Verizon Business Markets, which is Verizon’s small business segment says that “We have to humanize technology.”

How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized
Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way.

Square Acquires Weebly for $365 Million, Aims to Be a One-Stop Solution for eCommerce Businesses
Digital payments company Square has announced plans to acquire Weebly for approximately $365 million in…

3 Trends That Will Change How We Make Payments in 2018
The year 2018 is poised to be an exciting time in the payments industry as…

Amazon Prime’s Rapid Growth Could Soon Make Cable TV Obsolete
Cable TV is on the decline while the number of Amazon Prime subscribers has increased…

Shopify Sees Future of eCommerce in Retail
“Retail is not the same. Shopify is enabling merchants to do everything, from anywhere.” –…