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B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignor...
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How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on th...
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Why Video Marketing Is Important For Your Business
In an era of YouTube, Instagram Stories, Live Streams, webinars, and more, it is evident that this is the age of video supremacy. Given this exponenti...
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Why Is Content Marketing So Powerful?
Content marketing is a powerful digital marketing strategy that can provide many benefits for companies: In summary, content marketing is great becaus...
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Reddit 1-800 Flowers Ad Goes Viral
Our ads on Reddit have gotten a lot of traction and puts a big smile on people's faces says 1-800 Flowers CEO Chris McCann. What we're trying to do is...
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Walmart+ Goes Head To Head With Amazon
Walmart launches Walmart+ a subscription service that competes directly with Amazon Prime and costs only $98 a year or optionally $12.95 a month. Walm...
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What Can Marketing Firms Learn From Real Estate Advertising?
What can marketing firms learn from real estate advertising? Read on to the following article for more tips in the space....
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Reddit 1-800 Flowers Ad Goes Viral
Our ads on Reddit have gotten a lot of traction and puts a big smile on people's faces says 1-800 Flowers CEO Chris McCann. What we're trying to do is...
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Ecommerce Nearing $1 Trillion
"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of ...
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Facebook Buying CRM Startup Kustomer
Facebook has reached a deal to acquire Kustomer, the maker of a “customer service CRM platform built for today.”...
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Macy’s Thanksgiving Day Parade For TV Only, Says CEO
Jeff Gennette, Chairman and CEO of Macy's, says that the iconic 2020 Macy's Thanksgiving Day Parade will be happening over two days but without a live...
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Walmart+ Goes Head To Head With Amazon
Walmart launches Walmart+ a subscription service that competes directly with Amazon Prime and costs only $98 a year or optionally $12.95 a month. Walm...
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Walmart Joining Microsoft in Effort to Purchase TikTok
Walmart is getting in on the TikTok action, joining Microsoft’s bid to purchase the beleaguered social media platform....
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Walmart CEO: We Had To Become More Digital
Doug McMillon, CEO of Walmart, discusses how the company has changed to become more digital over the last couple of quarters in response to the pandem...
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Symphony Technology Group Buys RSA From Dell Technologies
RSA currently has 12,500 customers and provides “risk, security and fraud teams with the ability to holistically manage digital risk, including thre...
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Zebra Tech Tracking Technology Integrating Deep Into Sports and Business
“We've learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and ...
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Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, ...
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Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019
Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses ...
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Former Saks CEO: What’s Fascinating is the Convergence of Online and Stores
The former CEO of Saks, Steve Sadove, says that what’s really fascinating is the convergence that is currently happening with online and brick and m...
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SAP CEO: It’s All About the Customer Experience
SAP CEO Bill McDermott, in a wide-ranging interview with Bloomberg talked about enterprises moving to the cloud, competing with Oracle’s new autonom...
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