“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
OmniChannelMarketer
- AdvertisingDay
- AnalyticsPro
- B2BMarketingTrends
- BrandBuildingPro
- CMOTrends
- ContentMarketingNews
- CRMNews
- DataDrivenMarketingPro
- DemandGenPro
- DigitalAgencyPro
- DigitalAssetManagementPro
- DigitalMarketingNews
- DigitalTransformationTrends
- EmailMarketingToday
- EnterpriseCRMNews
- EnterpriseCustomer
- EnterpriseMarketingNews
- FullStackMarketerNews
- InfluencerMarketingPro
- Marketing Strategies
- MarketingAI
- MarketingNews
- MediaTransformationUpdate
- MobileMarketingPro
- OmniChannelMarketer
- PaidSearchPro
- PodcastingPro
- ProgrammaticAdvertisingPro
- PublicRelationsPro
- SalesNews
- SearchNews
- SEMProNews
- SocialMediaNews
- More
OmniChannelMarketer
Reddit 1-800 Flowers Ad Goes Viral
Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.
Facebook Buying CRM Startup Kustomer
Facebook has reached a deal to acquire Kustomer, the maker of a “customer service CRM platform built for today.”
Macy’s Thanksgiving Day Parade For TV Only, Says CEO
Jeff Gennette, Chairman and CEO of Macy’s, says that the iconic 2020 Macy’s Thanksgiving Day Parade will be happening over two days but without a live audience.
Walmart+ Goes Head To Head With Amazon
Walmart launches Walmart+ a subscription service that competes directly with Amazon Prime and costs only $98 a year or optionally $12.95 a month. Walmart’s membership option is now available to customers across the country. Membership includes free 15-day trial period.
Walmart Joining Microsoft in Effort to Purchase TikTok
Walmart is getting in on the TikTok action, joining Microsoft’s bid to purchase the beleaguered social media platform.
Walmart CEO: We Had To Become More Digital
Doug McMillon, CEO of Walmart, discusses how the company has changed to become more digital over the last couple of quarters in response to the pandemic.
Symphony Technology Group Buys RSA From Dell Technologies
RSA currently has 12,500 customers and provides “risk, security and fraud teams with the ability to holistically manage digital risk, including threat detection and response, identity and access management, integrated risk management and omnichannel fraud prevention.”
Zebra Tech Tracking Technology Integrating Deep Into Sports and Business
“We’ve learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fans,” says Zebra Tech CEO Anders Gustafsson. “Our type of technology works particularly well with football but it would also work for basketball, ice hockey, and soccer.”
Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.