“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
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Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
Affirm’s Debit Card Is The Anti-Credit Card, Says CEO
Max Levchin, CEO of Affirm, describes the company’s debit card as the anti-credit card. the idea of credit cards fundamentally is to get you to spend, get into debt, and stay in debt.
Pandemic Reinvention Is Real For SMBs, Says Bill.com CEO
Rene Lacarte, CEO of Bill.com, says that the pandemic reinvention is real for small and medium-sized businesses and that they need to innovate and digitize the back office.
Video: Amazon’s New Electric Vans Quietly Delivering
Amazon has just launched their first electric Rivian delivery vans on the road in Los Angeles. They plan to have a 10,000 electric delivery fleet operating on the road by 2022.
SMB Manufacturers Accelerating Pivot To Digital
SMB manufacturers have been digitizing at twice the rate of other industries during the pandemic – to support other manufacturers as they accelerate their digitization.
WSJ: Microsoft Partners With Startups To Win Cloud War
In the latest deal, Abnormal Security, Azure customers can purchase Abnormal Security directly via Microsoft co-sell and through the Azure Marketplace. Microsoft says that all purchases count towards enterprise Azure commitments.
Everything You Do is The Brand, Says ShipMonk CEO
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”
Go Where Your Customers Are… the Mobile Phone
At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies.
Salesforce Launches Single Souce of Truth | Benioff: A Computer Science Holy Grail
Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is Customer 360 Truth and it is a new set of capabilities that allow companies to connect, authenticate and govern customer data and identity across Salesforce.
OnePlus Reports Second Data Breach in Two Years
OnePlus is reporting the second breach of customer data in as many years. A member…
Foursquare CEO: We’re 99% NOT Social Media or Location Check-Ins
We’re 99 percent not social media or location check-ins, says Foursquare Labs CEO Jeff Glueck. We are rather a location technology platform that helps other companies with location technology, marketing tools, analytics tools, and the like. We’re actually more ubiquitous than ever. We are like a location layer underneath, an Intel Inside for location.
How to Build a Content Marketing Strategy (And Stick to It)
The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.
Walmart Testing Self-Driving Delivery Vans, Says Gatik AI CEO
“Our partnership with Walmart is a huge validation that commercialization and scalability of autonomous vehicles will happen in the B2B short or logistic space,” says Gatik AI CEO Guatam Narang. “Our autonomous vehicles will be moving goods for Walmart from one of their dock stores to their neighborhood markets in Bentonville, Arkansas.”