B2BeCommerce

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says...

Affirm’s Debit Card Is The Anti-Credit Card, Says CEO

"It should not be called a credit card for sure in part because it's sort of the anti-credit card," says Affirm co-founder and CEO...

Pandemic Reinvention Is Real For SMBs, Says Bill.com CEO

"I believe SMBs deserve innovation," says Bill.com CEO and founder Rene Lacarte. "That innovation that we focus on is around the digital processes that are...

Video: Amazon’s New Electric Vans Quietly Delivering

Amazon has just launched their first electric Rivian delivery vans on the road in Los Angeles. Customers will begin seein...

SMB Manufacturers Accelerating Pivot To Digital

A huge survey by Alibaba of 5,015 US B2B SMBs and SMB manufacturers indicates a significant pivot...

WSJ: Microsoft Partners With Startups To Win Cloud War

According to the...

Everything You Do is The Brand, Says ShipMonk CEO

Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of S...

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding yo...

Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of...

Salesforce Launches Single Souce of Truth | Benioff: A Computer Science Holy Grail

Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is...

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