Microsoft is taking another crack at Salesforce, integrating ChatGPT email creation into Viva Sales to make it easier for salespeople to communicate with clients.
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Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
Amazon CEO Andy Jassy Pivots Away From Bezos’ Number One Priority
Amazon CEO Andy Jassy is already making his mark on the company, including by focusing less on Jeff Bezos’ top priority.
Twitter Charging Businesses $1,000 to Keep Gold Verification
Twitter is reportedly implementing another major change, one that would see it charge $1,000 for businesses to maintain their gold verification.
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
3 Digital Marketing Methods Every Business Needs
If you’re looking to get ahead online with your business, you need to learn to embrace digital marketing methods.
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
A Look at the Asphalt Economy
The construction industry has been under enormous supply chain pressure – that’s why asphalt recycling matters so much at this time.
How to Master the Art of Industrial Marketing
94% of B2B customers research extensively before they buy a product. This statistic is especially…
Building the Factory of the Future
The COVID pandemic, despite its disruptive effects on every aspect of our lives (not to…
Ecommerce Nearing $1 Trillion
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
Intuit Acquiring Mailchimp for $12 Billion
Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion.
Salesforce Adds AI-Driven Improvements to Service Cloud
Salesforce has announced AI-driven improvements to Service Cloud, aimed at helping service agents and their customers.
Twitter Introduces Communities
Twitter has introduced Communities, a featured designed to help people connect around common interests.
How To Use Concept Mapping To Improve Your Business
At some point in our lives, we all have used mind mapping to cover a…
Microsoft Blocks 300,000 Advertising Accounts In 2020
Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising.
Everything You Do is The Brand, Says ShipMonk CEO
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.