Buying insurance is not on top of any business owner’s list of favorite things to…
Portugal has taken a major step toward protecting remote workers, making it illegal for employers to text employees after hours.
The judge in Apple’s case versus Epic has denied the company a stay on implementing court-ordered App Store changes until appeals are exhausted.
National Retail Federation CEO Matthew Shay says that the pandemic has made this a great time for innovation by retailers.
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”