Gary Vaynerchuk: I Don't Believe TikTok Is A National Security Threat
You Can’t Find A 24-Year-Old On Facebook Today

Personally‌, ‌I‌ ‌don’t‌ consider TikTok‌ a national security threat says Vayner Media CEO Gary Vaynerchuk. ‌But‌ ‌maybe‌ ‌I’m‌ ‌not‌ ‌sitting‌ ‌on‌ ‌information‌ ‌that‌ ‌others‌ ‌are.‌ ‌But‌ ‌no‌, ‌I‌ ‌do‌ ‌not.

Businesses Being Reimagined In A World That Is Now Entirely Digital
Businesses Being Reimagined In A World That Is Now Entirely Digital

How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.

Adobe CEO Shantanu Narayen: Pandemic Was Inflection Point For Everything Being Digital
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.

Taboola - Outbrain Merger Falls Apart
Taboola – Outbrain Merger Falls Apart

The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.

Digital Marketing - Image by Photo Mix
COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

DocuSign
DocuSign Acquires Liveoak Technologies to Offer Remote Notarization

DocuSign has acquired Liveoak Technologies in an effort to offer remote notarization services to customers.

OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”