Why Your Content Isn’t Ranking

There are a variety of reasons as to why your content is not ranking. Learn some ways that you can achieve success below.

live video
Live Video Trends You Should Know

If you want to stay ahead of the game, you and your brand should be on live video. Learn more about live video trends below.

Croods - Credit DreamWorks Animation
DreamWorks Animation Plans to Open Source MoonRay Renderer

Dreamworks Animation has announced its intentions to open source its MoonRay renderer.

Lyft Media - Credit Lyft
Lyft Media Launches to Help Brands Engage With Travelers

Lyft — the popular ride-sharing service — has launched Lyft Media, a media and advertising platform.

OBS Studio
Latest OBS Studio Beta Brings Apple Silicon Support

The latest beta of OBS Studio has been released, and it brings native Apple Silicon support.

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

Three KPIs You Should Be Using To Measure Your Digital Campaigns’ Success

As a digital marketer, you want to insure your success. Learn some helpful KPI’s to measure digital campaign success.

Oracle Fusion Marketing - Credit Oracle
Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing

In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.

digital pr plan
How You Can Create An Effective Digital PR Plan

While it may look daunting at first, it is worth it to build an effective digital PR plan. Learn more tips below.

Marketing - Image by janeb13
Microsoft Advertising Can Now Import Facebook Ads

Microsoft has announced its Advertising platform can now import Facebook Ads.

We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO

“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”

BlueJeans Remote Learning - Credit Verizon
Verizon Updates BlueJeans to Support Remote Learning

Verizon has announced an update to BlueJeans, one that brings support for remote learning.

Gary Vaynerchuk: I Don't Believe TikTok Is A National Security Threat
You Can’t Find A 24-Year-Old On Facebook Today

Personally‌, ‌I‌ ‌don’t‌ consider TikTok‌ a national security threat says Vayner Media CEO Gary Vaynerchuk. ‌But‌ ‌maybe‌ ‌I’m‌ ‌not‌ ‌sitting‌ ‌on‌ ‌information‌ ‌that‌ ‌others‌ ‌are.‌ ‌But‌ ‌no‌, ‌I‌ ‌do‌ ‌not.

Digital Marketing - Image by Photo Mix
COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.

Sony Invents Virtual Reality Display Visible To the Naked Eye
Sony Invents Virtual Reality Display Visible To the Naked Eye

Using spatial reality to combine the virtual and physical world, Sony’s new Spatial Reality Display creates an incredible 3D optical experience that is viewable to the naked eye.

Businesses Being Reimagined In A World That Is Now Entirely Digital
Businesses Being Reimagined In A World That Is Now Entirely Digital

How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.

Adobe CEO Shantanu Narayen: Pandemic Was Inflection Point For Everything Being Digital
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.

Taboola - Outbrain Merger Falls Apart
Taboola – Outbrain Merger Falls Apart

The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.