“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
- Marketing Strategies
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Why Your Content Isn’t Ranking
There are a variety of reasons as to why your content is not ranking. Learn some ways that you can achieve success below.
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital
Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.
Adobe/Microsoft Collaboration Brings Full PDF Support to Teams
Adobe and Microsoft are collaborating to bring full PDF viewing and editing support to Microsoft Teams.
Consider These Five Things for Your Company’s Marketing Strategy
There are lots of marketing options out there. Read on for specific things to consider for your company marketing strategy below.
Dropbox Acquiring Boxcyptor Assets to Enable End-to-End Encryption
Dropbox has announced a deal to acquire assets from Boxcryptor in an effort to bring end-to-end encryption to its service.
Users Decry Adobe/Figma Deal; Fear Adobe Will Destroy Figma
Users are up in arms over Adobe’s plans to purchase design startup Figma, fearing the larger company will ruin the startup’s services.
How to Start an Online Business Selling Digital Products
Starting an online business is never easy, but there’s hope if you follow some clear and methodical steps. Learn more below.
Live Video Trends You Should Know
If you want to stay ahead of the game, you and your brand should be on live video. Learn more about live video trends below.
DreamWorks Animation Plans to Open Source MoonRay Renderer
Dreamworks Animation has announced its intentions to open source its MoonRay renderer.
Lyft Media Launches to Help Brands Engage With Travelers
Lyft — the popular ride-sharing service — has launched Lyft Media, a media and advertising platform.
Latest OBS Studio Beta Brings Apple Silicon Support
The latest beta of OBS Studio has been released, and it brings native Apple Silicon support.
Three KPIs You Should Be Using To Measure Your Digital Campaigns’ Success
As a digital marketer, you want to insure your success. Learn some helpful KPI’s to measure digital campaign success.
Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing
In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.
How You Can Create An Effective Digital PR Plan
While it may look daunting at first, it is worth it to build an effective digital PR plan. Learn more tips below.
Microsoft Advertising Can Now Import Facebook Ads
Microsoft has announced its Advertising platform can now import Facebook Ads.
We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO
“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”
It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
Verizon Updates BlueJeans to Support Remote Learning
Verizon has announced an update to BlueJeans, one that brings support for remote learning.