Facebook and Instagram are resorting to scare tactics to convince iOS users to allow the companies to track them.
Following reports Verizon was exploring a sale of Yahoo and AOL, its Verizon Media business is being sold to Apollo Funds.
Alphabet released its latest results, reporting a strong quarter on rebounding ad revenue for Google.
Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization
Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising.
Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.”
Sweden’s largest insurer, Folksam, has admitted to accidentally leaking the private data of one million of its customers to tech firms.
Twilio has announced it is acquiring Segment, a leading customer data platform.
Doug Merritt, CEO of Splunk, discusses how big data has spurred the need for every enterprise company is ultimately going to need a Data Czar.
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”