Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.”
Sweden’s largest insurer, Folksam, has admitted to accidentally leaking the private data of one million of its customers to tech firms.
Twilio has announced it is acquiring Segment, a leading customer data platform.
Doug Merritt, CEO of Splunk, discusses how big data has spurred the need for every enterprise company is ultimately going to need a Data Czar.
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
Twitter took a big step backward in its efforts to protect user privacy, eliminating user control over data used for advertising.
Google is facing yet another privacy-related issue, with New Mexico Attorney General Hector Balderas suing the company for collecting children’s personal data.
According to researchers at privacy firm vpnMentor, millions of Americans’ data is at risk following…
DataWallet is basically a digital wallet that holds all of your personal data, says DataWallet CEO Serafin Lion Engel. If Twitter was to give you a DataWallet you would see exactly all of the data that you create on Twitter. At the end of the day what DataWallet does is put you in control of your data.