Adobe CEO Shantanu Narayen: Pandemic Was Inflection Point For Everything Being Digital
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.

Zoom CFO Kelly Steckelberg: End Of Pandemic Is Not A Threat To Zoom
CFO: End Of Pandemic Is Not A Threat To Zoom

Kelly Steckelberg, CFO of Zoom Video Communications, discusses the company’s massive growth over the last quarter and says that an end to the pandemic is not a threat to Zoom.

Airbnb CEO Brian Chesky: Every Crisis Should Lead To A New Point Of Innovation
Airbnb CEO: Every Crisis Should Lead To A New Point Of Innovation

We said every single opportunity is a moment where we have to pivot and move fast says Airbnb CEO Brian Chesky. Not only are we going to get through this but every one of these crises is going to lead to a new point of innovation.

Dan Lok: Most People Suck at the Conversion Mechanism

Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That’s it. “To convert the right attention, to convert followers and likes into money, in between you a need conversion mechanism,” says Lok.

Customer Meetings Will Change Forever, Says Shark Tank’s Robert Herjavec
Customer Meetings Will Change Forever, Says Shark Tank’s Robert Herjavec

Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Teams call with the CEO of a company I’m trying to sell to.

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”