“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
“We’re seeing the rise of what we call the “revenue innovator, says Outreach CEO Manny Medina.” The new job description is the revenue innovators, the digital-first, and the digital native.
France is looking to enact legislation that would restrict wireless carriers from using commercial offers to entice users into early upgrades.
Shipping scams are up a whopping 440% as online shopping hits new records amid the pandemic.
Stewart Butterfield, CEO of Slack, says that both Slack and Salesforce have no intention of making Slack free for enterprises.
Google has unveiled a significant update to Google Maps, allowing businesses to reply to customers directly within the application.