“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
- Marketing Strategies
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital
Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.
Google Moving Slowly on AI Chatbots Over ‘Reputational Risk’
Amid the ruckus over OpenAI’s ChatGPT, Google execs have made it clear they are in no hurry to jump on the chatbot bandwagon.
Adobe/Microsoft Collaboration Brings Full PDF Support to Teams
Adobe and Microsoft are collaborating to bring full PDF viewing and editing support to Microsoft Teams.
Consider These Five Things for Your Company’s Marketing Strategy
There are lots of marketing options out there. Read on for specific things to consider for your company marketing strategy below.
Three Use Cases for Syncing Salesforce and Snowflake
In today’s ever changing tech world, it’s important to get the tech stack right. See why syncing salesforce and snowflake may work for you.
FTC Cracking Down on ‘Junk Fees’ and ‘Bait-and-Switch’ Auto Sales
The Federal Trade Commission is preparing to crack down on unsavory auto sales practices amid skyrocketing prices.
Reasons Small Businesses Shouldn’t Ignore Digital Marketing
Just because you have a small business doesn’t mean that you have the luxury to ignore digital marketing trends.
Best Email Marketing Services for Businesses in 2022
As the end of the year is rapidly approaching, it’s time to check out some of the best email marketing services for your business.
Salesforce and AWS Deepen Partnership With Salesforce Genie
Salesforce and AWS are deepening their partnership with the release of Salesforce Genie.
Hotel Marketers Are Turning to TikTok…and You Should Too
Hotel marketers are increasingly turning to TikTok in an effort to attract guests, setting an example others should follow.
Salesforce and WhatsApp Are Joining Forces
Salesforce and WhatsApp are partnering to integrate WhatsApp messaging with Salesforce’s CRM platform.
We Finally Know When Amazon’s Second Prime Day Event Is
Details have emerged about Amazon’s rumored secondary Prime Day event, called Prime Early Access Sale.
Microsoft Takes Aim at Salesforce With Viva Sales
Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.”
5 Digital Marketing Mistakes Beginners Keep Making
We all make mistakes, especially when we’re beginners. Learn more about digital marketing mistakes beginners keep making below.
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”