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How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
Microsoft Takes Aim at Salesforce With Viva Sales
Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.”
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
How To Get PR For Your Tech Startup
How can you make your tech startup stand out? Through the careful use of pr for your tech startup. Learn how in the info below.
What Does My Business Website Need to Succeed In 2022?
What does your business website need in order to succeed in 2022? Read on for the following tips and tricks below.
Apple Significantly Raises Starting Pay For Hourly Employees
Apple is significantly raising its starting pay for hourly employees, some 45% over 2018 levels.
Salesforce Focused On ‘Driving Success From Anywhere’
On the heels of a “phenomenal quarter,” Salesforce is doubling down on its hybrid work model and “driving success from anywhere.”
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”