How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

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Microsoft Advertising Can Now Import Facebook Ads

Microsoft has announced its Advertising platform can now import Facebook Ads.

What Does My Business Website Need to Succeed In 2022?

What does your business website need in order to succeed in 2022? Read on for the following tips and tricks below.

wi-fi
4 Benefits of Investing in Next Generation Wi-Fi for Your Business

Upgrading your business with critical internet infrastructure is key. One such way is by using next generation wi-fi.

4 Ways You Can Actually Make Your Business Work Smarter, Not Harder

In today’s age of uncertainty, it’s important to figure out ways to make your business work smarter, not harder.

Shopify COO Harley Finkelstein
Shopify Evolving Into World’s First Retail Operating System

Harley Finkelstein, COO of Shopify, discusses how COVID has dramatically sped up the timeline for commerce moving online and has also moved Shopify closer to its goal of becoming the world’s first retail operating system.

Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.

Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel

After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a simple change can dramatically increase your traffic.

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

Fiserve CEO Frank Bisignano: From Large To Small There's a Comeback In Payments
Fiserve CEO: From Large To Small There’s a Comeback In Payments

It’s a great space a great and a great opportunity says Fiserv CEO Frank Bisignano. The opportunity to build things and grow is always a lot of fun. From large to small there’s a comeback in payments and we see growth going forward.