Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

Tips For Optimizing Your Email Marketing Strategies

More than 361 billion emails will be sent every day by 2024. What do professional marketers have to say about email?

Business Today: How Small Business Hosting is Reimagining Workflows with Innovative Solutions

In today’s business world, small business hosting workflows matter. Learn more in the following article below.

Shopify COO Harley Finkelstein
Shopify Evolving Into World’s First Retail Operating System

Harley Finkelstein, COO of Shopify, discusses how COVID has dramatically sped up the timeline for commerce moving online and has also moved Shopify closer to its goal of becoming the world’s first retail operating system.

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

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Microsoft Advertising Can Now Import Facebook Ads

Microsoft has announced its Advertising platform can now import Facebook Ads.

What Does My Business Website Need to Succeed In 2022?

What does your business website need in order to succeed in 2022? Read on for the following tips and tricks below.

wi-fi
4 Benefits of Investing in Next Generation Wi-Fi for Your Business

Upgrading your business with critical internet infrastructure is key. One such way is by using next generation wi-fi.

4 Ways You Can Actually Make Your Business Work Smarter, Not Harder

In today’s age of uncertainty, it’s important to figure out ways to make your business work smarter, not harder.

Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.

Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel

After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a simple change can dramatically increase your traffic.

Fiserve CEO Frank Bisignano: From Large To Small There's a Comeback In Payments
Fiserve CEO: From Large To Small There’s a Comeback In Payments

It’s a great space a great and a great opportunity says Fiserv CEO Frank Bisignano. The opportunity to build things and grow is always a lot of fun. From large to small there’s a comeback in payments and we see growth going forward.

eBay
The Divorce is Final: eBay Sellers Can No Longer Use PayPal

The end of an era has arrived as eBay is ending its support for PayPal for sellers.

Twitter Blue Undo - Credit Twitter
Twitter Officially Launches Twitter Blue

Twitter has finally taken the wraps off of Twitter Blue, its subscription service aimed at power users.

Businesswoman - Image by Free-Photos
Salesforce and Sean Combs Team Up on Marketplace for Black-Owned Businesses

Salesforce and Sean Combs are working together on SHOP CIRCULATE, a digital marketplace for Black-owned businesses.

Google on MacBook - Image by Juan Francia
Google Rolling Out June 2021 Core Update

Google is rolling out the latest updated to its search engine algorithm, and webmasters the world over are anxiously waiting.

Bob Iger: Act Boldly To Achieve Your Dreams
Bob Iger: Act Boldly To Achieve Your Dreams

Former Disney CEO Bob Iger gave the commencement address at University of Texas at Austin…

Shopify: We Are Arming The Rebels
Shopify: We Are Arming The Rebels

Shopify President Harley Finkelstein says the rebels―the entrepreneurs and the small business owners―are the heroes of the Shopify story… and the rebels are winning.

Microsoft Office Building
Microsoft Blocks 300,000 Advertising Accounts In 2020

Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising.

Box CEO: I'm A Pretty Annoying Founder
Box CEO: I’m A Pretty Annoying Founder

Box co-founder and CEO Aaron Levie recently appeared on the Jason Calacanis podcast, This Week In Startups, where he talked about being annoying and stubborn.