Tips For Optimizing Your Email Marketing Strategies

More than 361 billion emails will be sent every day by 2024. What do professional marketers have to say about email?

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

Shopify COO Harley Finkelstein
Shopify Evolving Into World’s First Retail Operating System

Harley Finkelstein, COO of Shopify, discusses how COVID has dramatically sped up the timeline for commerce moving online and has also moved Shopify closer to its goal of becoming the world’s first retail operating system.

macOS Big Sur
‌macOS Big Sur Release Times

So just when will it be available? Mac Rumors provided their best time estimates based on past releases, which is typically 10 AM Pacific Time. We’ve added additional cities.

Gary Vaynerchuk: I Don't Believe TikTok Is A National Security Threat
You Can’t Find A 24-Year-Old On Facebook Today

Personally‌, ‌I‌ ‌don’t‌ consider TikTok‌ a national security threat says Vayner Media CEO Gary Vaynerchuk. ‌But‌ ‌maybe‌ ‌I’m‌ ‌not‌ ‌sitting‌ ‌on‌ ‌information‌ ‌that‌ ‌others‌ ‌are.‌ ‌But‌ ‌no‌, ‌I‌ ‌do‌ ‌not.

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

OnZoom
Zoom COO: Transaction Fees Possible For New OnZoom Service

Zoom COO Aparna Bawa says that Zoom is open to experimenting with transaction fees for its new OnZoom service targeting video delivered services like piano lessons.

Airbnb: Working From 'Any Home" Huge 2021 Trend
Airbnb: Working From ‘Any Home’ Huge 2021 Trend

An Airbnb commissioned survey reveals that the work at home trend will be transforming into the ‘working from any home’ in 2021. The survey says that 83% of employees are in favor of relocating as part of remote working.

Amazon Announces 'Holiday Dash' Prime Day Every Day
Amazon Announces ‘Holiday Dash’ Prime Day Every Day

Amazon wants to emulate the success of Prime Day every day with ‘Holiday Dash,’ a new section on Amazon with daily deals that “equal Black Friday.”

Branded Content Approval. Source: Facebook.com
Why You Should Be Using UGC in Your Facebook Ads

There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.