“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
DTCTrends
DTCTrends
Affirm’s Debit Card Is The Anti-Credit Card, Says CEO
Max Levchin, CEO of Affirm, describes the company’s debit card as the anti-credit card. the idea of credit cards fundamentally is to get you to spend, get into debt, and stay in debt.
Shopify: We Are Arming The Rebels
Shopify President Harley Finkelstein says the rebels―the entrepreneurs and the small business owners―are the heroes of the Shopify story… and the rebels are winning.
Retailers Should Focus On The Last Mile, Says Justuno CEO
Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization
Disney Accelerating Pivot To DTC-First Business Model
During yesterday’s earnings call Disney CEO Bob Chapek said it has accelerated the company’s pivot towards a DTC-first business model.
Reddit 1-800 Flowers Ad Goes Viral
Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.
Uber Built A Very Anti-Fragile Business, Says Jason Calacanis
Early Uber investor Jason Calacanis says that unlike Lyft, Uber built a very anti-fragile business with the combination of Eats and Rides and has become relentlessly focused.
Video: Amazon’s New Electric Vans Quietly Delivering
Amazon has just launched their first electric Rivian delivery vans on the road in Los Angeles. They plan to have a 10,000 electric delivery fleet operating on the road by 2022.
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
Shopify Evolving Into World’s First Retail Operating System
Harley Finkelstein, COO of Shopify, discusses how COVID has dramatically sped up the timeline for commerce moving online and has also moved Shopify closer to its goal of becoming the world’s first retail operating system.