We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
InfluencerMarketingPro
- AdvertisingDay
- AnalyticsPro
- B2BMarketingTrends
- BrandBuildingPro
- CMOTrends
- ContentMarketingNews
- CRMNews
- DataDrivenMarketingPro
- DemandGenPro
- DigitalAgencyPro
- DigitalAssetManagementPro
- DigitalExperiencePro
- DigitalMarketingNews
- DigitalTransformationTrends
- EmailMarketingToday
- EnterpriseCRMNews
- EnterpriseCustomer
- EnterpriseMarketingNews
- FullStackMarketerNews
- InfluencerMarketingPro
- Marketing Strategies
- MarketingAI
- MarketingNews
- MediaTransformationUpdate
- MobileMarketingPro
- OmniChannelMarketer
- PaidSearchPro
- PodcastingPro
- ProgrammaticAdvertisingPro
- PublicRelationsPro
- SalesNews
- SearchNews
- SEMProNews
- SEOProNews
- SocialMediaNews
- VideoMarketingPro
- More
InfluencerMarketingPro
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
Advantages of Corporate and College Influence Networks
Whether you’re talking about a major corporation or your alma mater, the power of influence networks is key.
Elon Musk a Social Media Influencer? Tesla CEO Teases the Possibility
Elon Musk is well-known for his social media presence, but the Tesla CEO is teasing a full-time switch to social media influencer.
Why Video Marketing Is Important For Your Business
In an era of YouTube, Instagram Stories, Live Streams, webinars, and more, it is evident…
LinkedIn Killing Stories, Revamping Videos
LinkedIn is killing off its ephemeral Stories features but plans to use what it learned to improve videos across its platform.
YouTube Paid Creators $30 Billion Over the Last Three Years
YouTube has provided insight into the state of its content platform, including some impressive figures regarding its revenue and payouts to creators.
Twitter Announces Shop Module, Its Foray Into E-Commerce
Twitter is looking to help businesses bring e-commerce to their Twitter profiles with a new feature called Shop Module.
Facebook Spending $1 Billion on Content Creators Through 2022
Facebook plans to pay content creators some $1 billion through 2022 in an effort to ward off rivals.
Instagram Unveils Live Rooms, Ability to Livestream With Three People
Instagram has introduced Live Rooms, doubling the capacity of its Live on Instagram feature.
TikTok Settles Privacy Suit For $92 Million
TikTok has agreed to pay $92 million to settle a lawsuit in the US over its privacy practices.
TikTok Runs Afoul of European Consumer Law
TikTok has found itself in trouble with the European Consumer Organisation BEUC, as a result of multiple infractions against EU consumer laws.
US Government Appeals TikTok Injunction
In the latest twist of the never-ending saga, the US government is appealing an injunction against its TikTok ban.
Twitter Works to Make Advertisers Feel Safe
Twitter is taking steps to ensure advertisers feel safe on its platform, a vital step for the company’s long-term growth.
Twitter Launches Fleets, Disappearing Tweets
Twitter has officially rolled out its new disappearing tweets, called Fleets, to all users.
You Can’t Find A 24-Year-Old On Facebook Today
Personally, I don’t consider TikTok a national security threat says Vayner Media CEO Gary Vaynerchuk. But maybe I’m not sitting on information that others are. But no, I do not.
Why You Should Be Using UGC in Your Facebook Ads
There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.
Yelp Will Label Businesses That Engage in Overtly Racist Behavior
Yelp has announced it will start labeling businesses that engage in overtly racist behavior.
Oracle Beats Out Microsoft/Walmart As TikTok’s US Partner
In a surprise move, Oracle has emerged as the frontrunner to be the US partner for TikTok.