Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.

Dan Lok: Most People Suck at the Conversion Mechanism
Dan Lok: Most People Suck at the Conversion Mechanism

Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That’s it. “To convert the right attention, to convert followers and likes into money, in between you a need conversion mechanism,” says Lok.

Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands
Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands

The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.

Groupon CEO: New Plan ‘Moving Us Away From Email Deals’
Groupon CEO: New Plan ‘Moving Us Away From Email Deals’

Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for consumers to find great deals and information and a utility for merchants to use every day to grow their businesses, according to Groupon CEO Rich Williams.

Delta CMO: All 85,000 Employees Are Brand Ambassadors
Delta CMO: All 85,000 Employees Are Brand Ambassadors

“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes.

How Marketers Can Have a Great Voice in the C-Suite
How Marketers Can Have a Great Voice in the C-Suite

Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.

Stitch Fix CEO Says Localization and Brand Marketing are Key
Stitch Fix CEO Says Localization and Brand Marketing are Key

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” 

Twitter Ad Chief: We've Never Been More Clear About What is Our Superpower
Twitter Ad Chief: We’ve Never Been More Clear About What is Our Superpower

Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive.

How Mobile is Changing Marketing by Creating Value
How Mobile is Changing Marketing by Creating Value

At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.

SEO 2018 is All About Branded Search Queries
SEO 2018 is All About Branded Search Queries

SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes.