Advertising & Marketing

Google Overhauls Ad Testing with Automation, Pressing Marketers to Adopt a Data-Driven Strategy
MOUNTAIN VIEW, Calif. — In a significant move to streamline one of digital advertising’s most critical and often complex tasks, Google is rolling out a centralized “Experimen...
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The Unruly Focus Group: How Player Revolts Are Forcing a New C-Suite Playbook in Video Games
In early May, Sony Group Corp. faced a full-blown insurrection. The source was not a corporate raider but its own customers, mobilized with ferocious speed. The company had a...
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TikTok’s Glitchy Rebirth: Power Outage or Political Purge?
In the charged atmosphere of early 2026, TikTok's freshly minted U.S. joint venture faces a firestorm of accusations just days after sealing a deal to avert a national ban. U...
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EU’s Six-Month AI Ultimatum to Google: Cracking Android for Rivals
BRUSSELS—Google faces a pivotal regulatory challenge from European Union authorities, who on January 26, 2026, launched two specification proceedings under the Digital Market...
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Meta’s Premium Pivot: Subscriptions Reshape Instagram, Facebook and WhatsApp
Meta Platforms Inc. is preparing to roll out premium subscription tiers across its flagship apps—Instagram, Facebook and WhatsApp—marking a bold expansion of paid services be...
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TikTok’s American Makeover Sparks Mass User Exodus
ByteDance's TikTok, facing years of U.S. national security scrutiny, announced on January 22, 2026, the formation of TikTok USDS Joint Venture LLC, a majority American-owned...
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Google’s AI Counter-Offensive: How Tiny Models Are Quietly Remaking Search
MOUNTAIN VIEW, Calif. — In the high-stakes race for artificial intelligence dominance, the prevailing wisdom has been simple: bigger is better. Technology giants have been lo...
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TikTok’s Data Center Blackout: Power Failure Exposes Vulnerabilities in New U.S. Era
In the first weekend after TikTok's U.S. operations spun off into a new American-led entity, a power outage at a key data center plunged the app into chaos, disrupting feeds...
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The Algorithm on Trial: Unsealed Documents Reveal Social Media’s Youth Crisis
OAKLAND, Calif. — In the sprawling legal battle against the world’s most powerful social media companies, the plaintiffs’ most potent weapon may not be novel legal theory, bu...
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Beyond the Subscription: OpenAI’s Calculated, High-Stakes Gamble on an Ad-Powered Future
SAN FRANCISCO – In the ceaseless hum of Silicon Valley’s innovation engine, no sound is more deafening than the cost of computation. For OpenAI, the wunderkind behind ChatGPT...
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YouTube’s New Gambit: How Micro-Features and a $15 Billion Goal Are Redefining ‘Premium’
NEW YORK – In the relentless battle for subscription dollars, Google’s YouTube is deploying a new, quieter strategy. It isn’t a blockbuster original series or a major platfor...
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The Moral-Story Mogul in Hollywood’s Crosshairs: Inside the High-Stakes Calculus of a Dhar Mann Partnership
NEW YORK – In the hushed boardrooms of legacy media conglomerates, a new kind of calculus is being run. The spreadsheets and presentations are no longer just about box office...
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The Billion-Dollar Ultimatum: Inside Washington’s High-Stakes Bid to Force a TikTok Sale
WASHINGTON—In a rare and potent display of bipartisan unity, the U.S. government has delivered its starkest ultimatum yet to TikTok and its Chinese parent company, ByteDance:...
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The Living Room Rebellion: How a Little-Known App Is Challenging Google’s Smart TV Dominance
NEW YORK—In the fiercely competitive battle for the modern living room, the main screen of a smart television has become prime real estate, not just for content, but for adve...
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TikTok’s American Blackout: How a Single Power Failure Exposed Critical Flaws in its U.S. Fortress
NEW YORK – For millions of American users, TikTok simply vanished. On a quiet Monday evening, the endless scroll of videos on the massively popular social media app sputtered...
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