XChange Conference

    June 14, 2007

Semphonic, a leading web analytics consultancy today announced the XChange Conference. XChange is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches.

Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, will marquee as Keynote Speaker and also serve as one of the expert facilitators.

In addition to Mr. Peterson, expert facilitators will include leading authorities in web analytics: Gary Angel, Manoj Jasra, Marshall Sponder and many others. These practitioners will work peer-to-peer with attendees on subjects such as Engagement and Brand Measurement, Site Base lining with Functional Analysis, Social Network Analysis, and Managing Data Quality Issues. Participants will work through their unique problems, brainstorm solutions and help define new solutions and best practices in the most important areas of web analytics.

I am excited to be part of this event and look forward to creating actionable strategies surrounding Web Analytics and Social Networking.