Should Blogs and RSS Be a Part of Your Lead Generation Strategy?
Scoble’s Link Blog pointed me to this interesting article by Pheedo’s Bill Flitter … A Sound Case to Include Blogs and RSS in Your Marketing Mix.
Flitter writes, “I’ve listed below the more popular on-line lead generation techniques employed by marketers today. We’ll examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today.”
Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.
I agree that Blogs and RSS will continue grow in importance (as lead generation tools) but, I’m not sure that they will replace any of these modalities – at least not yet.
Link: Scoble’s Link Blog
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.