Should Blogs and RSS Be a Part of Your Lead Generation Strategy?

    March 8, 2005

Scoble’s Link Blog pointed me to this interesting article by Pheedo’s Bill Flitter … A Sound Case to Include Blogs and RSS in Your Marketing Mix.

Flitter writes, “I’ve listed below the more popular on-line lead generation techniques employed by marketers today. We’ll examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today.”

Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

I agree that Blogs and RSS will continue grow in importance (as lead generation tools) but, I’m not sure that they will replace any of these modalities – at least not yet.

Link: Scoble’s Link Blog

Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for “the complex sale.”

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.