Newspaper Websites Pull In 70 Million Visitors In June

Newspaper websites attracted more than 70.3 million unique visitors in June, reaching 35.9 percent of all Internet users, according to a custom report by Nielsen Online for the Newspaper Association of America.

News paper website visitors viewed 3.5 billion page views during the month, spending 2.7 billion minutes browsing the sites in more than 597 million sessions.

"The newspaper audience continues to expand as publishers aggressively capitalize on their investments in digital properties, adding robust features and launching new products to attract a highly valuable consumer audience," said NAA President and CEO John F. Sturm.

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"Advertisers who want to reach consumers ready to make purchasing decisions continue to use the trusted newspaper brand to ensure their messages are heard through the crowd."

The Nielsen numbers come as early data from a MORI Research survey of 3,000 adults, indicates that newspaper advertising remains the leading medium cite by consumers in planning, shopping and making purchasing decisions. More than half (59%) report newspaper advertising helps them plan purchasing decisions.

The majority (82%) of newspaper readers took some action as a result of a print newspaper ad in the past 30 days: 61 percent clipped a coupon, 50 percent bought something advertised and 52 visited a store.

While the number are impressive, it’s no secret the newspaper industry as a whole continues to struggle. In March the Hearst Corporation announced it was ending the print edition of the Seattle Post-Intelligencer and going to an online-only publication. In February, E.W. Scripps announced it was shuttering the entire 150 year-old Rocky Mountain News.

There are 21 Comments. Add Yours.

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Blank Apparel Club
August 5, 2009 at 9:17 pm

Well I think it’s about time that newspaper companies finally have claimed their share of the internet. I can only hope that this will build to the point where they stop printing actual newspapers. With all the Hyp on eco-friendly business, I can only hope it will mean the end to all the paper waste by this industry.

Wholesale T Shirts & Blank Apparel Club

We do our part, we don’t print paper catalogs for our T-Shirts!

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Home Solar Power Systems
August 5, 2009 at 11:48 pm

Good that news paper companies have claimed their share through internet. The majority 82% of news paper readers took some the other initiative in printing the news paper. Also its not that every one can access to the internet and read new paper.

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India Designers
August 6, 2009 at 2:17 am

Really the readers of online newspaper increasing day by day. Millions of users visits news paper sites every day. Consequently most of advertise are liking advertise their business through online newspaper sites. Newspapers websites are making good amount of revenue through its online sites. Indeed online news paper industry booming.

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Sarah Edwards
August 6, 2009 at 4:03 am

It’s great to see that people are using the internet as a place to find quality news and content. If 2.7 billion minutes were spent reading the news online maybe this shows web users aren’t as impatient as we always assume, and that if peopel spend time writing quality content, people will continue to spend time reading it.

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adrian
August 6, 2009 at 4:59 am

Yes I agree , the internet newspaper is an eco-friendly business! Newspapers will soon be like Video tapes! There will end up been a small minority reading an Newspaper in the future – mainly people who aren’t interested in technology or the elderly. I am pleased and support online newspapers to maximum.

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azfar
August 6, 2009 at 7:48 am

The biggest and most comprehensive internet job search engine on the inabia.com Providing training,telecom,IT consulting, software devlopment,business consulting and wireless communciation company

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agency collection
August 6, 2009 at 7:56 am

I know the local newspapers here are hurting bad for money. They have to put people out on the street corners every sunday just to sell their sunday papers.

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Guest
August 6, 2009 at 1:27 pm

The American news paper sites are waste.Just corporate propaganda & censoring of news related to some areas of world or only one sided news.BBC news is better compared to all other news sites.Al jazeera is also good.

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Clickbank Profit System
August 6, 2009 at 4:20 pm

Saves on printing costs and its a good idea to go online since readers are more internet savvy.

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Robo
August 6, 2009 at 5:50 pm

I still prefer reading a newspaper printed on paper.

The most important and most valuable reason – I can tell how important a story is going to be by how and where it’s placed in the newspaper today and comparing that to how and where the follow-up stories are displyed in future editions. You can’t do this with a digital version of the newspaper.

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  Guest
  August 13, 2009 at 12:47 pm
  
  In response to the comment from Robo, “I can tell how important a story is going to be by how and where it’s placed in the newspaper today and comparing that to how and where the follow-up stories are displyed in future editions. You can’t do this with a digital version of the newspaper.”
  
  It depends on the online publication’s design. I am the editor of a collection of local news sites – each one focuses on a single town – and the main stories are displayed in a revolving “feature box” each day. Generally, a story stays in that box no more than two days and new ones are added everyday – up to 5. Also, there is a “most commented” column that tells the readers which stories other members of their community feel are most important.
  
  I also imbed polls in stories that I believe will be important to people in town, and there is a comment section – so, unlike print editions, there’s an opportunity for immediate and ongoing discussion – not to mention the ability to forward the story to others.
  
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Micke Hakansson
August 7, 2009 at 9:21 am

internet is the best way to publish and read news !

http://www.medicalforgery.com

is one site

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Guest
August 9, 2009 at 12:45 pm

I don’t think people go to American news paper sites for news.It is censored & twisted.They go their for entrainment.

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  Guest
  August 9, 2009 at 12:45 pm
  
  sorry.entertainment
  
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Guest
August 11, 2009 at 4:52 am

i must admit ive started using online newspapers, theres a lot more information in them, plus you dont have to go and get one from the shop.

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Feliway
August 11, 2009 at 4:55 am

It cuts down on rubbish to!!

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Guest
August 11, 2009 at 10:59 pm

In Claremont, NH the local newspaper went bankrupt. Five days later YourClaremontPress.com was launched and in 3 wks is gettting over 5000 hits a a week. It has a lot of neat features that keep the visitors coming back.

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Guest
August 12, 2009 at 10:50 am

It’s convenient for users to look newspaper by pc.

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Guest
August 13, 2009 at 1:01 pm

What a lot of businesses are discovering is that if they place an ad in an online publication – especially if it isn’t a cluttered Web site – that ad is there everyday, all day. In our publications, you click on the “banner” and it takes you to the business’s own Web site or to one we create for them, which can be updated daily with sales info or coupons, etc. not to mention photos of their products – even a Podcast from the business owner. Coupons can be printed out, as well.

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Gin
August 16, 2009 at 5:07 pm

I believe the key word *access* is very important for a newspaper while online. Closing itself to *subscription* only to read their content, will leave a bad taste since it’s well known advertising is a $$ generator already. I think it’s great that newspapers are showing a greater online presence and ability to provide coupons does cater to the *instant* gratification of the consumer.

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Zygella
August 18, 2009 at 9:24 am

Zygella have added new features which help all account holders better customise and utilise their advertising space.

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