Models Find A Runway On MySpace

    June 13, 2007

MySpace and Ford Models Inc. have formed a partnership to create an online destination for "Ford Models Supermodel of the World".

Models Find A Runway On MySpace
Models Find A Runway On MySpace

Ford Models international model search has covered 50 countries annually since the the1980s. Previously the competition was only open to applicants where Ford Models had a presence. Now models in any city will be able to enter the competition through the companies MySpace profile.

Visitors to the site will have access to videos, editorials, blogs and other content from Ford models, artists, photographers, agents and stylists. The profile and competition will launch in July.

"By tapping into the MySpace community, Ford Models will be able to engage with millions of new faces and potential models quickly and without any geographic constrictions," said Shawn Gold, SVP of Marketing for MySpace.

"At the same time, MySpace users all over the world will get unprecedented access to the world’s most prestigious modeling agency."

Contestants will be able to promote themselves through their MySpace profile by updating their photos, videos, music and information. Applicants will have a chance to win one of three contracts from Ford Models with the top prize being a $250,000 contract.

"Joining Ford’s talent, knowledge and industry experience with the MySpace community creates a truly international destination for fashion and beauty without limitation," said John Caplan, President and COO of Ford Models Inc.