Joost Signs Deal With CAA Talent Firm
The Creative Artists Agency (CAA) represents some incredibly famous people, including Stephen King, Robin Williams, and Bruce Willis. The CAA also represents Joost, the Internet television service, thanks to a deal announced earlier this week.
Joost has taken an ultra-legal approach to Internet TV – no user-generated or unauthorized copyrighted content here – and it has been extremely successful thus far. Still in beta, Joost nonetheless “features more than 150 channels with programming across all genres, including: cartoons and animation; entertainment and film; sports; comedy; lifestyle and documentaries,” according to the company.
The CAA should be able to help Joost expand even more. Yvette Alberdingk Thijm, Joost’s executive vice president of content strategy and acquisition, said in a statement, “Through our partnership with CAA, we are able to bring more high-quality, professionally-produced programming to audiences around the world.”
That’s not bad. And the Red Herring’s Alexandra Berzon also notes that Joost “recently announced a $45 million investment from a group that includes Silicon Valley heavyweight Sequoia Capital and Hollywood bigwigs CBS and Viacom.” But it would be really interesting – and give everyone a much better idea of Joost’s potential – if the company would break out of its invitation-only shell.
In the meantime, most of the world is left to wonder what this Joost thing is all about. That’s okay, though – knowing that the company is now rubbing shoulders with the likes of Tom Hanks and Michael J. Fox may be quite enough.