Google Analytics Data Will Not Be Used To Improve Search Results

    November 16, 2005
    WebProNews Staff

Matt Cutts of Google stated at PubCon that the data collected from Google Analytics will probably not be utilized to improve search results. I speculated on this in an earlier post. He also commented on privacy implications, ” In my mind that is not at all a concern, and if anything changes in that regard in the future I will certainly post about it. I don’t think it needs to be a concern at all”

I asked Matt if the primary purpose of Google Analytics was to market adwords. He said it wasn’t the primary reason for the service but it is a great side benefit.