Ask Settles Click Fraud Suit

    January 3, 2008
    WebProNews Staff

Advertisers who purchased advertising from IAC or Ask between August 2005 and the present are eligible for reimbursement due to a click fraud settlement between Ask and Lane’s Gifts and Collectibles.

Lane’s filed a class action lawsuit against Ask, alleging breach of contract and failure to stop click fraud. In the Settlement Notice, Ask reiterates that a settlement is not an admission of guilt or a finding by the court, but an agreement between the two companies to save money by not continuing with further litigation.

Advertisers who don’t opt out of the class action settlement will be automatically included in it and will be paid in the form of advertising credits on IAC network. Ask said the company would establish an $820,000 settlement fund, $258,000 of which will likely go to lawyers.

The settlement will be reviewed at a hearing in March to determine whether the settlement is "fair, reasonable, and adequate."