Ads Hit YouTube’s Mobile SiteBy: Doug Caverly - August 18, 2008
"Don’t panic" seems to be the underlying message Google sent to users of YouTube’s mobile site. Just the same, the main point Google communicated earlier today is that an experiment involving ads is underway.
Yes, although mobile phones are less than great at showing clips by themselves, Google’s trying to monetize the process. "Our test advertisers will . . . have an additional branding tool at their disposal and the opportunity to reach the millions of people who visit YouTube every day on their phones," according to Christine Tsai’s post on the Google Mobile Blog.
Taken together with the upcoming launch of Google’s Android, this proves the company’s interest in the mobile market. It’s trying to get steps, or perhaps miles, ahead of any potential competitors. It might be getting ahead of itself, too, since the monetization of regular old YouTube hasn’t gone so well.
To be fair, though, Google’s not dismissing users’ opinions. Tsai claimed the test should only last a few weeks, and that all ads’ value to the community will be examined. Also, Google’s not exactly plastering four ads on a page; we couldn’t even get a screenshot of one.
There’s little to do at this point aside from sit and see how things turn out.