Twitter Tests Skippable Video Ads

Twitter confirmed a report that it is now offering 30-second (and longer) pre-roll video ads, which users can skip.

DigiDay reported on Friday that these are shown ahead of videos from Twitter's media partners as part of the company's Amplify program.

Twitter COO Adam Bain confirmed that the company is testing such ads:

https://twitter.com/adambain/status/690662662947094529

He also took the time to respond to some other people about the ads:

https://twitter.com/adambain/status/690669665819979776

https://twitter.com/adambain/status/690702669049016320

https://twitter.com/adambain/status/690679957660553216

Earlier this month, we heard about some additional new ad formats from Twitter including Conversational Ads, which encourage users to tweet about brands and one that lets brands make use of user-generated tweets about them.

Image via Wikimedia Commons