Yahoo Deadline Passes, Internet Awaits Microsoft Move
No news emerged over the weekend from the respective Yahoo and Microsoft camps regarding the deadline set by Steve Ballmer for Yahoo to begin negotiating in earnest with Microsoft.
Facing a talk or else Saturday deadline, it looks like Yahoo opted for ‘else’, setting the challenge for Microsoft to spend heavily on escalating its hostile takeover of the portal. Microsoft wants Yahoo’s second-place search traffic added to its third-place properties of MSN Search and Live Search to capitalize on paid search advertising.
Microsoft did complete a search-related deal before heading out for the weekend. They finalized the acquisition of Fast Search & Transfer. That firm’s CEO, John Markus Lervik, becomes Microsoft