I use PPC to test with and shape my SEO efforts. I could not repeat my past successes without one or the other.

PPC is a huge time-saver for SEO efforts, and SEO is a great long-term, low-cost (once it’s up and running) cash cow.

I don’t think I could sit and debate this because it’s almost like saying, “What’s more important: Money today, or money tomorrow?”

i want to be best seo

It all depends on what your looking at as far as marketing but a mix of the 2 is the best bet. You just have to figure out what mix works.
Definitly ppc for seasonal or short term promotions but SEO for long term name recognition etc.

I start a campaign spending 80 percent of my time on SEO and 20 percent on PPC. I spend 80% of my budget on PPC and 20% on SEO. Those numbers seem to yield pretty good results right off the bat. As my SEO efforts yield results, I usually adjust my budget allotment to compensate. I’m a year and a half into one project that we’ve been able to bring PPC down to 10% of our initial budget and focus all of our remaining effort on SEO.

SEO is always the better long term investment, as it continues on whether you’re putting cash in it or not. PPC is a great shot in the arm for the reasons listed above, but as a long term strategy, I find it very lacking.

Having said all of that, the new personalization and localization initiatives that Google has launched may be game changers. If the bean counters in Mountain View can reshape the current state of search to increase revenue through adwords, I’m sure they are going to push hard for it.

My 2 cents.

If you have a ton of content (content is king) i think seo will get you further.

If you have a product, and very little content use CPC ads.

Both will generate chatter, but only so many people want fish tacos. If conversions stats tell you that you can spend .30 and make $2 you should do that all day long. Unless of course you don’t like tacos.

Thats what i think.

Any intelligent online marketer is going to incorporate both SEO and PPC in their marketing mix to varying degrees for different reasons, different campaigns, different times of year, new product/website launches, etc, etc.

IMHO, it seems like a complete waste of time and energy to discuss which is better and why, much less host a panel discussion on it..

Hello …..i could use some help with my site as we are doing well in the search engines for my original keywords…however the site is offering new products rather than just furniture and i am wondering how to get more exposure out there as most hits to my site are still for the original keywords and not the new products and yet i don’t want to lose that placement which is #1 for original keywords on Google by revising my Title Tag ……Can anyone out there advise me????

Tough one. Which do I like better? SEO…

Which one is the most suitable strategy? It really depends on the project. I think anyone who chooses one over the other without considering the overall project is just someone you don’t want to listen to.

Also… let’s hope the rest of you can figure out that there is simply more than just two different choices out there to choose from. It’s a big world.

That’s like asking which is more important to a car – the front tires or the rear tires. In my experience the two channels must work together in tandem, as PPC tends to drive top-line growth while organic drives the bottom line at a fraction of the ad cost. With ad spend for PPC getting pricier every year, conversion rates dropping, and consumers spending more time in the purchase cycle, organizations must have a strong organic presence to offset the increased cost of doing PPC advertising, or risk having a business that drives revenue but no profit.

Seems to me the Google is slowly edging organic search results out of the viewport, what with adverts at the top Google maps in two or three sizes and now live results.
They are selling so much now around organic results that users have to look twice to see what’s real and what’s pushed. Is all of this is beginning to make it hard to get the results via organic SEO alone?

I call TOTAL BS on this one. I’m thinking this may in fact be the last advert, um article, I ever read here. I mean, come one everyone in the business knows this is no where near the truth!

. . . could “make people less reliant on organic search results for their traffic and in turn increase their use of Adwords.” . . . What the . . .? More accurate search result would result in in more people clicking on the ads? Maybe in opposite land!

This article is misleading. SEO is an absolute must when dealing with new web sites. None of the search engines are going to rank you very high in the organic searches if you are not meeting their criteria.
And…the Organic search results are 24 hours per day ads. Not so with PPC, unless you are dealing with an unlimited budget.

Randall
randall@placeofclocks.com

I think it is plain to see, as several have already suggested, that Google is going to push people into using adwords while they continue to degrade organic search in every way possible. In my view, Google becomes more evil as time goes on, and it’s a pity we allow them to have a virtual monopoly on search.

This is not only bad for small businesses, it is bad for the free flow of information. Google controls information, what people see and don’t see, and this is too important a function to give to one company.

Boycott Google.