The Show Must Go On

    December 19, 2005

Over past several months I have had the unique opportunity to podcast with a living legend of marketing – Joseph Jaffe.

Earlier this year I read his book and I was charged. Joe outlines a future for marketing that is consistent with my vision. Shortly thereafter we launched the Across the Sound podcast and since then we have attracted some 450 loyal listeners.

Unfortunately, I have found the demands of co-running a weekly podcast rather great. My blog continues to grow and now I have a new set of responsibilites at CooperKatz with my recent promotion to Senior Vice President. My mantra in 2006 is to keep it simple. I am going only to focus on the initiaitves that have the greatest value. It’s all very GTD.

Across the Sound, while a lot of fun and engaging, doesn’t quite fit into that pie. So, I am going to cede the show to Joe who will retool it and I am sure take it to new heights. Don’t be surprised however if I podcast here – keep my FeedBurner feed in your podcatcher. I also may pop up on Across the Sound from time to time. I am a huge believer in podcasting as an emerging medium. I just need to put it in perspective and participate in it on a schedule that fits my life.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.