Staples Launches Customer Reviews

    July 25, 2007

Office products retailer Staples has launched online customer reviews from PowerReviews.

The reviews on cover products including printers, laptops, ink, paper, furniture, office supplies, shredders and more.

"Staples is always looking for ways to make it easy for our customers, and we see product reviews as a key step in making their buying experience faster and better informed," said John Giusti, vice president of Staples Business Delivery, a division of Staples that delivers to small businesses.

"We chose to work with PowerReviews because we believe they offer the most helpful, informative and personalized customer reviews for our diverse customer base."

PowerReviews uses a tag-based approach to provide "at-a- glance" Review Snapshots that make it easier for users to find, compare and make a purchasing decision. PowerReviews identifies reviews written by "Verified Buyers."

Staples is the second major retailer to add customer reviews to its Web site, last week Wal-Mart launched customer reviews for its Web site using Bazaarvoice.

"We are excited to be working with Staples to harness their customer’s voice to help provide a more credible, more personalized shopping experience, and engender greater trust and confidence in their purchase decisions," said Andy Chen, CEO of PowerReviews.