Social Networking Continues Mobile Push

    February 7, 2007

Vodafone and MySpace announced a deal today to provide social networking services to European customers for the first time. This move is representative of a continued push into the mobile marketplace by social networking services, along with their advertising partners.

MySpace Mobile will be available in the second half of 2007 for United Kingdom users first, with plans to implement the service for the rest of the European Union at a later date. The application will be pre-loaded onto some new Vodafone handsets, but will also available for download from Vodafone Live! as well.

Of course, users will have to be registered with MySpace in order to access the content. The MySpace Mobile service will have many of the same features of the traditional website, except for the ability to upload videos. Users will still able to upload and see photos, send emails, manage contacts and post blogs, however.

The push for mobile visibility is becoming one of the defining trends of the year, and we